You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. Reasons Your Marketing Needs to be Mobile 1. Mobile mobile smartphones Stat MORE >>

Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. What’s more, Facebook and Twitter are not the only games in town. MORE >>

Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember, one that struck out to me was, “ Hang out with people who aren’t looking for shortcuts. Learn from them. “ SEO is filled with the notion that there are shortcuts. Can we help some of them? MORE >>

As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising. I began to wonder … where is all this advertising going to go? Where will come from? And how are we going to know if it is doing any good? Will it be diluted into oblivion? MORE >>

“It’s all happening!” ” Almost Famous is one of my all-time favorite movies. decided to watch it again over the weekend, and was surprised to realize that some of the issues that come up in the film are actually very relevant to inside sales. If you’ve never seen Almost Famous before, go watch it right now. MORE >>