Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Weave Your Brand into Your Event. Branding is one of the most important elements of successful event marketing and management.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 100

Paid Content Social Media Advertising Channels Branding 100

Brandfolder

MARCH 2, 2020

One of the first things many business owners do is agonize over their logo. The logo is everything. The logo is life. This is often the first step in developing.

Social Media 52

Social Media Advertising Channels Brand Identity Branding 52

Brandfolder

MARCH 2, 2020

One of the first things many business owners do is agonize over their logo. The logo is everything. The logo is life. This is often the first step in developing.

Social Media 52

Social Media Advertising Channels Brand Identity Branding 52

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction.

Marketing AI 102

Marketing AI Work Management Tools Marketing Management 102

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. These key factors have driven the rise of dark social activity.

Social Media 113

Social Media Social Marketing Peer-to-peer Media 113

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Top Rank Marketing

FEBRUARY 12, 2024

How do brands and influencers collaborate to bring these campaigns to life? Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. An “unboxing” campaign for social media would exemplify this.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Rules 151

Rules Planning Branding Brand Identity 151

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. As with any channel you’re considering using, this is the most important question to ask. Are the brands you’re competing with still maintaining an active presence on X?

Twitter 128

Twitter B2B Marketing B2B Bandwidth 128

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 107

Social Media Template Work Management Marketing Management 107

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. They need brands to provide quick and effective solutions to their problems. Not sure how to provide great customer support via social media?

Work Management 145

Work Management Marketing Management Social Media Stats 145

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Repurpose social content across channels.

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products.

Social Media 123

Social Media Contacts Media Branding 123

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Brands leveraged the record-breaking viewership (123.7

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. This will deepen your connection.

Work Management 91

Work Management Marketing Management Service Branding 91

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Sprout Social

APRIL 17, 2024

A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. It helps you engage with customers, answer inquiries and perform automated tasks.

Paid Search Agency 105

Paid Search Agency Marketing AI Work Management Marketing Management 105

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Beyond the audience demographics, there are other attributes of podcasting as a channel that make it attractive for B2B: Time spent listening. Look at industry publications, trending topics on social media, and listen to other podcasts in your industry.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 93

Social Media Social Marketing Media Marketing & Strategy 93

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. People around the world spend an average of nearly 2.5

Social Media 121

Social Media B2B Marketing Social Marketing B2B Thought Leadership 121

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. Global social commerce sales are estimated to reach $2.9

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Other non-retail consumer brands are creating similar ad media platforms. Although relatively small compared to other channels, digital audio saw the highest growth of any channel — 18.9% Social rebound. YoY to reach $64.9

Advertisements 114

Advertisements Advertising Paid Search Agency Privacy 114

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103