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How to Improve Personalized Outreach in B2B Sales

SalesIntel

If you aren’t personalizing your outreach it’s time to start. Personalization is an extremely powerful tool for getting prospects to engage with you. Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? The reason?

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Award-Winning Video Programs Prove Virtual Sales and Marketing Can Still Be Personal

Vidyard

The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world. The Video Marketing Awards recognize marketing teams using video in creative new ways to attract, engage, and convert more leads.

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

Lead gen is a downstream effort – where the flow ends. In his book, Profitable Growth is Everyone’s Business , Dr. Ram Charan explains that upstream refers to the “strategic process of identifying and fulfilling customer needs.”. Your GTM strategy lays the foundation for your demand gen and lead gen. This is about who.

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Consultants Collective Profile: Ruth Stevens

Biznology

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

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B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Salespeople Must Accelerate Response or Fail

ViewPoint

I read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in. Did he have amnesia?”.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

The Point

Martech vendors in the space, notably Drift , are elevating the concept of chatbots to something called “conversational marketing,” the notion that chatbots enable B2B marketers to replicate the consumer experience by providing an immediate, real-time, personalized conversation – at scale. Inserting chat into a lead nurturing.