markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Hubspot

JULY 7, 2020

Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. To explore the accompanying dataset on your own, you can find our interactive microsite here. On the sales side, things aren't going so well. What's worked, and what hasn't? Buyer Interest.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Jason Miller , LinkedIn Sales & Marketing Solutions EMEA.

Advertising Agencies 77

Advertising Agencies Examples Paid Search Agency Lead Ranking 77

Contently

APRIL 28, 2016

All content is subject to the same editorial process,” Little noted. “We Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. JLL tailors its content to meet the needs of busy, bombarded customers.

Class 60

Class Paid Search Agency Companies Allocation 60

PathFactory

JULY 11, 2022

Many are starting to notice economic headwinds that are slowing sales cycles and will potentially impact 2023 marketing budgets and require teams to do more with less. Focusing on the right B2B marketing strategy and tactics will be crucial at this time to deliver results and demonstrate marketing impact for any and all efforts and spend.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. Some content is aimed at new users, and others is focused on mid- and late-stage buyers who’ve made it deeper into the funnel. The Content Library Model.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

SnapApp

AUGUST 9, 2017

Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. . Tactic 1: Make It a Game. Starbucks is another example of a B2B company who has successfully gamified the purchase process. Tactic 2: Personalize.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

B2B Marketing Exchange

NOVEMBER 15, 2023

Account-Based Marketing Campaign Mutiny Mutiny’s ABM music video campaign elevated personalized outreach by identifying 30 target accounts based on specific criteria and partnering with a freestyle rapper known as “Sales Rapper” to create custom rap videos mentioning key contacts and their pain points by name.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Outgrow

JULY 12, 2022

MediaFly’s effective sales enablement strategies for 2022. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . The Logistics of Sales Enablement and Product Marketing. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

ClearVoice

JULY 12, 2022

Account-based marketing is an approach to marketing where the sales and marketing teams work together to define, identify, engage, and sell to a highly targeted set of client accounts. In ABM, the sales team gives input on who they want to sell to, and the marketing team creates personalized assets that speak directly to this audience.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Vidyard

JULY 18, 2017

VPs of marketing would throw logos on pens and host company tradeshows, while sales teams basically cannibalized growth. This allowed a single marketer to reach hundreds of thousands of people through email, and the power shift of growth moved from sales to marketing. Enter brand, or I should say: re-enter brand.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Account Based Marketing Business 65

SnapApp

OCTOBER 8, 2015

In conjunction with their book No Ordinary Disruption , McKinsey launched an online quiz " Intuition Reset " that challenges their audience’s perception of economic and social trends. Intuition Reset makes a splash by adding value to McKinsey’s ideal audience (senior management) and offering an educational experience to a wider community.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

chiefmartech

FEBRUARY 19, 2018

Since 2015, The Stackies has been an annual awards program to learn and celebrate how these stacks are conceived and managed. I do believe that Martec’s Law is the greatest management challenge of the 21st century. In 2015, Wiley approached me about writing a book on agile marketing , which I was delighted to do.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Content Standard

OCTOBER 15, 2018

That doesn’t mean that CMOs are tossing out tried-and-true marketing tactics like yesterday’s newspaper. It’s not simply a question of headcount: explode the scale of your content operations and issues of communication, visibility, process, and measurement become exponentially more complicated. That was 2008.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Use the theme to ask sales qualifying questions without being pushy. . . . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

OCTOBER 10, 2016

Before we dive into the process of developing your website, let’s explore the strategy that pulls it all together. The most common (and effective) way to do this is to write a guide or e-book on a topic that is deeply relevant to your target audience. Move people through the sales funnel? Make it inviting.

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. I recently published a book, Lead Generation for Dummies , that discusses everything you have ever wanted to know about lead generation.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Hubspot

AUGUST 16, 2015

According to Lego's website , there are 86 Lego bricks for every single person on the planet. By 1950, Lego had a product, but to get their sales numbers up, the company needed a marketing plan to compel people to buy the toy bricks. Here's a brainteaser for you: How many Lego bricks do you think exist in the world? 1950s – 1999.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Branding 28

Marketing Insider Group

JULY 1, 2020

All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. More attention on your brand.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". It has personality. If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Sales Acceleration Summit , hosted by InsideSales. Table of Contents. That’s fair.

Conference 71

Conference Lead Generation Work Management Marketing Management 71

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Facebook may not die tomorrow, but do you truly want it controlling your brand management?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Facebook may not die tomorrow, but do you truly want it controlling your brand management?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

DECEMBER 30, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. Book Reviews. Personal Stories. Interviews.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. Book Reviews. Personal Stories. Interviews.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168