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Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

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You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

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Your competitors are doing SEO

Biznology

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Their competitors.

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Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

Consider for example, a bottle of a wine or the cover of a book—sure, what’s on the cover or label may be what initially appeals to you. But it is only when you taste the wine or read the book that you know what’s good—and what’s not. Google Algorithm Updates. So while appearance is important, content is still king.

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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. It doesn't have to be that way. Enter Paddy Moogan.

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An Introduction to Black Hat SEO

Hubspot

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

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How Can I Learn SEO on My Own?

seo.co

To be fair, there are a lot of components of SEO to consider, with more than 200 ranking factors weighed by Google when calculating search engine rankings. You’ll need to know how the Google search engine algorithm works. In terms of volume, you’ll have to absorb the equivalent of several books’ worth of information.

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