Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

Social Media 100

Social Media Contacts Media Digg 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? Money spent on games has now surpassed movies and books. (He He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Smart marketing or manipulative? A lot, apparently.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Will Facebook replace your B2B Marketing email system? If you haven’t seen it you can check out the store at store.levi.com. but I digress …). Email this to a friend? Tweet This!

Digg 100

Digg Buzz Content Lead Nurturing 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. My client’s blogs and sites where I manage their content marketing. Neuromarketing blog and Neuromarketing social networking site on Ning. 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Digg RSS Aggregators 100

Webbiquity

JANUARY 12, 2010

The results include her website, blog, a link to her book of that title on Amazon, and articles she’s written. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,&# placing in 7 of the top 12 spots on Google, including the top four. Your story and messages are bolstered by your webbiquity.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

JUNE 28, 2011

There are certain pitfalls with it, like with any social networking site. I’ll be posting some of the best tid-bits from all the books I read. Why Use Twitter, Facebook & LinkedIn for Content Marketing? You don’t want to get caught up wasting time if you’re running a business. Blog this on Blogger.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. Social Media ROI: Does It Matter?

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Buzz Marketing for Technology

APRIL 8, 2010

Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Can you stick to it?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Convince & Convert

JULY 20, 2012

Today in addition to DJ, we’ve got Alison Carlman, who is the un-marketing manager at globalgiving. Alison is about as good as they come when it comes to social marketing for non-profits. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Let me explain ….

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

APRIL 6, 2010

A persona of your buyer that could tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status with Facebook. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JULY 2, 2008

Social networks. • Digg this. --> --> Trackback Pings. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Storytelling. Email this. Post a comment.

Work Management 100

Work Management Skype Digg Storytelling 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Social Writing: Don’t ignore networking sites. 3 Biggest Challenges for Online Content Marketing? Social Networking Online: How to find out what you need to know.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

B2B Marketing Savvy

JULY 27, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 14, 2008

Social networks. Actively build your social networks so you can tap into them when needed. • Digg this. --> --> Trackback Pings. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation. Newsletter.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. The Twitter Guide Book by Mashable. ????? Ten Things you Must Know before Using Twitter by Tech n’ Marketing. Twitter Search Tips For B2B Marketers by Search Engine Land.

Twitter 100

Twitter Best Practices Digg PR 100

Buzz Marketing for Technology

JULY 2, 2008

Social networks. Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. • Digg this. --> --> Trackback Pings.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. Conference.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Tweet This!

Social Media 100

Social Media Media Digg Linkedin 100

Webbiquity

FEBRUARY 23, 2010

5 Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog. .&# Not surprisingly, resource posts and techniques for solving specific, common problems top the list of how to make your content spread. A common challenge for corporate blogs is maintaining a steady stream of fresh content.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. This book also provides lots of clues. Innovation Through Market Games.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

WebMarketCentral

JANUARY 23, 2009

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Buzz Marketing for Technology

JUNE 27, 2008

Social networks. • Digg this. --> --> Trackback Pings. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Storytelling. New York, PublicAffairs.

Digg 100

Digg Work Management Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. Books and Reports. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). I think the same is true for the bevy of social tools. Emergence Marketing.

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. That doesn’t mean social media doesn’t have a place in the B2B world, though.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. Books and Reports. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Books by Ross Dawson (Incl. 2 TrackBacks.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48