Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Content Standard

AUGUST 6, 2021

Words unite us during tough times, direct us through confusion, and educate us as we grow. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. If so, that’s a great first step.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

nDash

SEPTEMBER 3, 2020

Working in content marketing can be a blessing and a curse. The tactics and strategies that make content marketing work are constantly changing. Luckily, there’s a whole world of content marketing books that can help you stay ahead of the curve. The Usual Suspects of Content Marketing Education.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Contently

MARCH 28, 2017

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. You can’t rely on in-person meetings as the only touchpoint for educating your audience. Takeaway: Blogging is great for educating prospects and for Search Engine Optimization (SEO). Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Only B2B

DECEMBER 10, 2020

“Sorry the booked event is canceled due to COVID-19 precautions” does this happened to you too? . With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . What Is Content Marketing? . Content Marketing.

B2B Marketing 134

B2B Marketing Content Marketing B2B Marketing Management 134

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. That said, 2020 wasn’t exactly the best year to publish a book… and definitely not a book about university.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

ClearVoice

JANUARY 17, 2019

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Source: Demand Metric).

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Convince & Convert

APRIL 20, 2016

The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests.

Relevance 111

Relevance Communities Segmentation Social Media 111

Go Beyond SEO

APRIL 16, 2024

CTAs encourage visitors to take specific actions, such as requesting a quote, booking an appointment, or subscribing to your newsletter. Regularly publishing informative and educational content related to pest control not only attracts visitors but also establishes you as a trusted source of expertise. Not up for the challenge?

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Contently

FEBRUARY 12, 2018

I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. ” Of course, content marketing is more complicated than that. .” ” Of course, content marketing is more complicated than that.

Storytelling 167

Storytelling Content Marketing Content Distribution 167

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. A Compass for Your Content Strategy. your content).

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Contently

DECEMBER 3, 2019

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? After a hiatus, Ask a Content Strategist is back by semi-popular demand. Why most gated content fails.

Top of Funnel 109

Top of Funnel Content Webinar Metrics Landing Pages 109