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The New Rules of Social Marketing and PR

Convince & Convert

An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. David’s marketing insights helped transform one of his books into a staple of the marketing canon. ” —@dmscott.

PR 317
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How to increase revenue without increasing spend

ClickZ

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ.

Spending 109
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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because … [link] [link] SocialMediaSentiment "6 Required Competencies for Social Organizations | Conferences and …" [link] [link] Emily B Verkruyse Amen! 6 things you need 2 incorporate into your social media plan.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Social Media. Media Planning. Integrate booking and sales scheduling as part of your website. Offer digital space (landing pages/contact forms) on your website to continue sales reps’ activities from trade show booths and conferences. Media Planning. VP of Marketing or CMO. Event Marketing.