Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post?

Case Studies 157

Case Studies Analysis Thought Leadership Custom Publishing 157

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 316

Thought Leadership Enterprise Management Work Management Marketing Management 316

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. But Fiverr also publishes a lot of content aimed at small businesses. At first glance, you wouldn’t even notice Santander is behind the blog at all.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. In this case, there is value from using B2B influencers, which could have an everlasting benefit. They are too focused on customer acquisition.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Contently

NOVEMBER 12, 2020

I even wrote a book about it. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. In a surprising amount of cases, CMOs haven’t even created a space for their brand’s content to live. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post?

Case Studies 113

Case Studies Analysis Thought Leadership Custom Publishing 113

Marketing Insider Group

JULY 1, 2020

But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals.

Lead Ranking 324

Lead Ranking Lead Scoring Planning Leads 324

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 101

Storytelling SIC Template Case Studies 101

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This can be said about almost any industry, but healthcare is especially bad. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. Sample a product.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Content4Demand

FEBRUARY 15, 2023

If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. How do you stand out and ensure that you’re seeing the necessary impact on your strategy?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But stepping outside the norms of what people expect is exactly how Lincoln Electric, an icon in industrial welding, has made the entire welding profession sit up and take notice – not just customers and prospects. Craig Coffey, U.S. I talked to Craig Coffey, U.S.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. I wrote about the universal lead definition in my book. Who do we envision our best customers to be? Let me explain.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. Check out our recent rebranding case study with SoftwareOne here. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. He opened with inspiring stories of innovation from well-known brands that also happened to be SAP customers, saving any mention of specific products for last. Why would we publish content that doesn’t directly sell?”

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Storytelling brings many benefits to your B2B organisation. That illustrates why brand storytelling is so effective. What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. And it paid off.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Jesse doesn’t adhere to a regular publishing schedule.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Jesse doesn’t adhere to a regular publishing schedule.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Content Standard

JANUARY 18, 2019

The TV spot, which launched in November, shows the CEO straightening his tie and making his way to his New York office as he talks about his company’s commitment to making a difference and empowering customers. A study by Edelman and LinkedIn found that B2B thought leadership directly contributes to sales wins.

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. It’s not just your internal analytics and customer data you can use to dream up a successful marketing campaign. Quick Takeaways: Data storytelling reaches both emotion-driven and reason-driven audiences. I can see your reaction now. Screenshot via Deloitte.

Storytelling 328

Storytelling Case Studies Paid Search Agency Top of Funnel 328

RebelMouse

AUGUST 2, 2023

The created image also includes the alt tag to get your pictures Google-approved and in front of the correct customers. Here are some examples: Spam and Keyword Stuffing: Keyword stuffing is the oldest trick in the book and leads to low-quality content. OpenAI Playground : Similar to ChatGPT 3.5,

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 162

Social Media Media Viral Marketing Skype 162

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. Why Is B2B Storytelling Important—and Challenging?

Storytelling 208

Storytelling Top of Funnel B2B Ad Building 208

Hubspot

MARCH 23, 2018

Empower Customers. But because selling is a two-way interaction, the science behind sales also covers the other party in the engagement: prospects, leads, or customers, depending on the stage in the sales process at which they are being engaged. One study tried to figure out how to increase room service tips for waiters in hotels.

Tips 101

Tips Ideal Customer Profiles Case Studies Storytelling 101

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. Summary: Host Reid Hoffman (yes, that Reid Hoffman ) studies the story of Charity:Water’s founder and CEO, Scott Harrison. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

SmartBug Media

DECEMBER 16, 2022

Case studies offer one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the buyer’s journey.

Case Study 98

Case Study Case Studies Studies Work Management 98

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. Demand Generation vs Lead Generation: Key Differences.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100