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The fake news lesson for marketers: You will be a victim

Biznology

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. It was transparent about the millions of dollars it had spent on testing and safety. But the company also did a lot of things right. It set up a toll-free hotline for the same purpose.

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4 Marketing Trends to be Thankful For

B2B Marketing Traction

For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. Transparency is On the Rise. They want transparency. Today’s buyers see right through subterfuge and pretense.

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Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

ClearVoice

I’m not looking for influencers or bloggers. Be transparent, disclose upfront if there’s a potential conflict, and if you have business relationships with companies, check whether the editor/client is OK with including them in a story. They’re not looking for public relations people or social media stars.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

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Drudge vs. Obama

Wondering Out Loud

It’s reminiscent of Dan Rather portrayal of Memogate bloggers as sitting in their basements in their pajamas. One of the first rules of social media is transparency; being open and honest. Tags: Communications Leadership Public Relations Social Media Breitbart.tv Drudge Report Obama Politico Politics Strategy.

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3 More Critical Roles that Need SEO Skills

Biznology

But that is of minimal consequence compared to a reputable journalist or blogger writing an article or post with the link inside of it. In my experience, the biggest barrier to training media relations professionals in SEO is a disdain for marketing “chest thumping.”

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Social Media Relations vs. Traditional PR Skills

WebMarketCentral

The emergence of social media has dramatically changed the role of public relations. While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts.

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