The fake news lesson for marketers: You will be a victim
Biznology
JANUARY 18, 2017
It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. It was transparent about the millions of dollars it had spent on testing and safety. But the company also did a lot of things right. It set up a toll-free hotline for the same purpose.
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