Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR . highlighted a good pitch and more pointers for bad pitches . Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger I had been updating my original post with any posting that I came upon regarding this topic.

Blogger Social 2008   In this fifth installment, I discuss blogger relations.   “Blogger Blogger Outreach” Bloggers are writing to communicate their distinct perspective on a topic. I’ve reviewed what I wrote and updated based on what I’ve learned This is the fifth post in a 6 part series on how I using social media. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog. The book explains the techniques to accomplish all of these objectives through the fictional story of Georgia Peach, a woman passionate about fresh fruit. Procedures are illustrated

Other Twitter Topics:      Marketing at Twitter Speed       Multiple Account Layering Strategy       Social Media: Not Just for Kids       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time = ~3 minutes) Following on its last May promise to further clarify Fair Trade Commission guidelines regarding disclosure rules and paid endorsements/testimonials, the FTC Monday issued notice of changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising ,  calling out behavior

How to Survive and Thrive Tools for Citizen Journalists Twelve Tips for Growing Positive Communities Online Make Internet TV Training Citizen Journalists Principles of Citizen Journalism Using E-mail to Jumpstart your Newsgathering Principles of Citizen Journalism Ethics builds trust and credibility Accuracy

guest blogger Writely Jun 26, 2008 0 I’m Writing a Guest Blog Series for the Wikinomics Blog I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. to give Entrepreneurs and Top Management, Human Resource management, and Commercial and Marketing Directors a look at how to increase efficiency, transparency, employee engagement, and conversational interaction with customers, business partners, and the community Home About Services Contact Jobs Archives 21 days of wiki adoption

Transparency and honesty is very important, word travels quick on the web. Commenting: The best way to get Press:   Nothing feels better to a blogger than when someone reads their material and more so comments, genuinely.  To reinforce this theory: The best way to establish relationships and get good press with bloggers is to interact, comment and give opinions.  Join the Conversation: A major part of social media entails people interacting having conversations. Once a specific strategy is configured and responsibilities are delegated, just dive in! 

The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In some cases, bloggers will provide you with rules when contacting them. Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR.

A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. Last month I met with a high-profile blogger/speaker who said he had been “black-balled” by those following Chris Brogan (not Chris himself) because of disagreements he lodged with the uber-blogger. Another top blogger told me conference speaking invitations had dried up since he criticized fellow A-list I compared it to an exclusive country club.

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Some bloggers work anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Skip to main content Country/region [ select ]