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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

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7 best link-building services for SEO performance

Martech

Samples – Always ask for link samples and link-building case studies. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. 2) Outreach platform. 6) Podcast booking service.

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17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! 1) Having NO Strategy.

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Creating brand awareness

Ontraport

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. A free sample product or service. Attracting potential leads with ungated content. Tickets to an event.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Stage 2: Growing Trends through Relatable Stories. However, this is a task that’s easier said than done, especially for smaller brands.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Stage 2: Growing Trends through Relatable Stories. However, this is a task that’s easier said than done, especially for smaller brands.

article thumbnail

Creating brand awareness

Ontraport

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. A free sample product or service. Attracting potential leads with ungated content. Tickets to an event.