B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. blogger may grab an image.
How to Build Public Relations Media List [Video]
MAY 23, 2014
In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse , shows you how build an effective media list quickly and easily. The post How to Build Public Relations Media List [Video] appeared first on VR Marketing Blog. All rights reserved.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Almost three years ago I wrote Blogger outreach is more PR than social media. Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. It’s about relating, it’s about engaging. Ask for too much money (to make ’em go away, though they often pay). Payola, baby!
Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. It is like sales. Well, you can.
How NOT to pitch a blogger
SEPTEMBER 20, 2011
Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.
The art of writing the perfect blogger pitch
NOVEMBER 29, 2011
Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted.
The Quantum Mechanics of Blogger Outreach
FEBRUARY 28, 2012
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy. Image via Wikipedia.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia).
A sales pitch isn’t a relationship
AUGUST 31, 2015
rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. Public Relations Social Media/PR Traditional Marketing business relationship public relations sales pitch
How to pitch a blogger
SEPTEMBER 27, 2011
So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?
The Long Tail of Blogger Outreach
OCTOBER 4, 2011
That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. The Internet is such a gift.
3 Ways Social Media Adds Spice to Traditional Public Relations
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. Influencers are people who, due to their blogs, books, or other form of public visibility, are considered trusted experts on a given topic. The reason?
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast.
I’m an influencer, pay me more!
JULY 26, 2016
Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape. Like this post?
DIY Digital PR (Online Engagement & Blogger Outreach)
JULY 10, 2013
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. He also tells how to find the right online influencers, bloggers, and the social media savvy. Create a blogger-optimized news release. Photo credit: zoxcleb. Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Influencer marketing tools of the trade
JUNE 14, 2016
So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! have never successfully sorted out how to use their campaign tools but when it comes to hunting down a lot of topical bloggers that I could either upload to Traackr or GroupHigh or or hand over to my human research team.
PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). bekiweki.
How to Engage Bloggers Down the Long Tail
APRIL 8, 2014
Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTub
Biznology’s best info on influencer marketing
AUGUST 30, 2016
Take your bloggers and social media influencers to lunch. ways to use bloggers in your content marketing strategy. Influencer Marketing Affiliate manager affiliate marketing Blog Brand Businessperson Buzzword Celebrity digital influencers Influencer marketing influencers marketing public relations smm social media social media marketing“How dare you?” Enjoy
Blogger Outreach Trend of 2014: Transition from Informal to Structure
JANUARY 15, 2014
While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Blogger Outreach Blog blogger brand Interpersonal relationship outreach public-relations review Twitter
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers. And another word for lurker is “reader,” is “follower,” is “fan.” Right now.
Why you shouldn’t bring your social media (completely) in-house
JUNE 29, 2012
Blogger Outreach Blogging Community Manager Crisis Management Crisis Response Public Relations Social Media Marketing Business expert Facebook Marketing and Advertising social media twitter United States zappoPhoto credit: edrabbit. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points.
Be a Big Fish in the Blogger Outreach Pond
JANUARY 3, 2012
This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential. Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam? Start small and grow to make blogger outreach work for you. Image via CrunchBase.
How to Handle a Crisis on Social Media
JANUARY 10, 2014
At some point, every small business may have to deal with a public relations crisis. “When used correctly, social media can offer information to the public and give a positive voice to a company.” The best public relations move you can make during a PR crisis is to act quickly and responsibly. blogger chronicled the whole thing. Respond quickly.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. What online publications do they read? Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads). What groups do they belong to?)
What’s Changed, What Hasn’t in Media Relations
MAY 13, 2013
At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. Getting through and having a real opportunity to pitch your story remains the single biggest challenge in media relations. How is media relations changing – for better or worse – in your sector? Photo credit: lierne.
The Six Signs of an Authoritative Blog
grow - Practical Marketing Solutions
JANUARY 23, 2013
Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. Do you have more tips (or signs) that guest bloggers can use to identify authoritative blogs? Related Stories The results are in: An experiment in social influence The New, Old Rules for Winning Fans and Influencing Followers The ultimate content marketing challenge.
Build some social media marketing backbone you big wuss
FEBRUARY 12, 2013
Related articles. Blogger Outreach Community Manager Content Marketing Internet Marketing Public Relations Social Media Marketing Brand Business Easter Bunny eBay Facebook Honey Badger linkedin marketing New York Stock Exchange social media social media marketingIn a social world, trapped customers scream loudly enough for everyone to hear. Or your village. Make it you.
If you perform only to an empty house your show will close
JANUARY 29, 2013
Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Related articles. I am so impressed by how well brands are messaging these days. People
The harsh marketing truth about online reviews
grow - Practical Marketing Solutions
JULY 8, 2015
Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Related Stories The state of the nation on SEO, content strategy and earned media Why Americans are secretly furious with marketers Facebook alternative network Ello turns nasty. Are those photoshopped? That can’t be real. AMAZING.
A course correction for influence marketing measurement
grow - Practical Marketing Solutions
MAY 23, 2016
He is a pioneering podcaster and a prolific blogger. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. WHAAAAT? Very few.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.
The ole one two three four five six seven punch
OCTOBER 21, 2014
The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy.
6 ways to create content that will go viral
MAY 13, 2016
When people can relate to apply what you write to their own lives, they are more likely to pass it along to others. If you found the perfect appetizer to serve at a party, or want to share the challenges of parenting a toddler, something you figure many people can relate to, write about it. Take a look at these 6 ways to create content that your readers will share. Like this post?
The secret to getting me to become your brand advocate
grow - Practical Marketing Solutions
OCTOBER 13, 2014
For a blogger and a teacher, this is pure heaven! Last year a company threw a lavish dinner for a group of influential bloggers. Related Stories Should you make the leap into sponsored content? For a blogger and a teacher, this is pure heaven! Influence marketing is becoming shrill and annoying. This is a personal post. I am only speaking for myself. Make it real. There.
Do you appreciate your blogger network?
OCTOBER 11, 2011
Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. You need to make sure you’ve set up the pitch and the campaign.