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B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. A blogger may grab an image.

How to Build Public Relations Media List [Video]

Vertical Response

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse , shows you how build an effective media list quickly and easily. The post How to Build Public Relations Media List [Video] appeared first on VR Marketing Blog. Sign up for the free VR Buzz. ©

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. That said, these bloggers are the victims. Totally!

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no. unless.” Yeah, infographics! Earned media. Very cool.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Publicly shamed, drawn, quartered and, finally, drummed out of the corps.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTub

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

It was the most-researched post I had ever delivered to the publication and it took many hours of work. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. It’s about relating, it’s about engaging. Ask for too much money (to make ’em go away, though they often pay). Payola, baby!

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Bot messaging.

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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. It is like sales. It’s cold-calling.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). bekiweki.

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How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways. Bloggers did not fall of a turnip truck.

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. Influencers are people who, due to their blogs, books, or other form of public visibility, are considered trusted experts on a given topic. The reason?

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We don’t take the blogger’s interest in our pitch for granted. Chris.

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy. Image via Wikipedia.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. The reason is simple: most brands are not national or global enough to command the attention of the real top bloggers.

A sales pitch isn’t a relationship

Biznology

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. Public Relations Social Media/PR Traditional Marketing business relationship public relations sales pitch

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. Do you have more tips (or signs) that guest bloggers can use to identify authoritative blogs? Obaidul Haque is an SEO professional, freelance writer, passionate blogger and the owner of HelloBloggerz.com. By Obaidul Haque, {grow} community member. A delicate balance.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. Image via Wikipedia.

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Related Stories The state of the nation on SEO, content strategy and earned media Why Americans are secretly furious with marketers Facebook alternative network Ello turns nasty. Are those photoshopped? That can’t be real. Mostly. THING.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Can public relations help make it go mainstream ? About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

He is a pioneering podcaster and a prolific blogger. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. WHAAAAT? Very few.

Add For Immediate Release to your podcast queue

Biznology

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast.

The secret to getting me to become your brand advocate

grow - Practical Marketing Solutions

For a blogger and a teacher, this is pure heaven! Last year a company threw a lavish dinner for a group of influential bloggers. Related Stories Should you make the leap into sponsored content? For a blogger and a teacher, this is pure heaven! Influence marketing is becoming shrill and annoying. This is a personal post. I am only speaking for myself. Make it real.

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The slippery slope of influence marketing

grow - Practical Marketing Solutions

” Clearly, opportunities for bloggers will increase as brands recognize the benefits of aligning with people who are powerful online advocates. If brands become too exposed with too many bloggers, both parties will suffer. If the credibility of the blogger declines, the effectiveness of their advocacy is doomed. How did I get on their list? I have no idea. Agree? Agree?

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space. Related Stories Six Arguments Against Content Shock Social Media Explained. In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. Think about that for a moment. But what?

How to Handle a Crisis on Social Media

Vertical Response

At some point, every small business may have to deal with a public relations crisis. “When used correctly, social media can offer information to the public and give a positive voice to a company.” The best public relations move you can make during a PR crisis is to act quickly and responsibly. A blogger chronicled the whole thing.

DIY Digital PR (Online Engagement & Blogger Outreach)

Biznology

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. He also tells how to find the right online influencers, bloggers, and the social media savvy. Create a blogger-optimized news release. Photo credit: zoxcleb. Did you build it and no one came? You must get out there, identify influencers, and engage with them.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. What online publications do they read? Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads). What groups do they belong to?)

My Best Biznology Blog Posts of 2016

Biznology

The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Blogging Content Marketing Influencer Marketing Public Relations Reputation Management Search Engine Optimization Search Marketing Social Media MarketingEveryone’s doing clip shows this late into the year. My Best Biznology Blog Posts of 2016.

How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTub

I’m an influencer, pay me more!

Biznology

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape. Like this post?

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Human Research Team — I have tried to choose robots but when it comes to getting an awesome, clean, updated, database of germane and salient blogs, bloggers, first names, and email addresses. Love it!

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Blogger Outreach Trend of 2014: Transition from Informal to Structure

WindMill Networking

While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Blogger Outreach Blog blogger brand Interpersonal relationship outreach public-relations review Twitter

A PR 2.0 Success Story: How I Became a Mommy Blogger

grow - Practical Marketing Solutions

The Mommy Blogger Genre is generally not a pool I would splash around in, but I was doing research for a class and I was blown away by the facts and figures about this subculture. Cision noted that “Mom bloggers are extremely vital to the new media landscape,” and that they “use new media like nobody’s business.&#. And that’s how I officially became a Mommy Blogger.

The fake news lesson for marketers: You will be a victim

Biznology

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Build relationships with the people who influence your market, whether they be bloggers, journalists, regulators, academics, analysts, channel partners, or even competitors. Just ask Procter & Gamble (P&G). Listen like crazy.

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