Biznology

JUNE 28, 2016

are available right now, though they’re value-priced at $9 and $49 respectively via pre-order. OK, I feel like I have lanced the boil that has built up from not being a geek since 2006, so I’ll return to the world of blogger outreach, influencer marketing, online relationship management, SEO, and social media strategy.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

AUGUST 25, 2014

20 bloggers called “Walmart Moms.”. START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. 33,000+ Followers on Pinterest.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

JUNE 13, 2017

In my experience, bloggers and influencers are extremely proud and protective of their own reputation. The Product or Service is Almost Never Enough. Some few Unicorn products and services are so amazeballs that they speak for themselves — they just naturally sell like hotcakes — they sell themselves.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

DECEMBER 31, 2013

Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? Also, clients tend to choose their vendors more for who they are, whether they like or admire them, want to be associated or connected to them, than something as simple as service offered and price.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. It wasn’t by putting out thousands of blind sales letter like requests to be a guest blogger. It’s like saying “We have the lowest prices!”

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

NOVEMBER 15, 2016

Just start working today, right now, on creating as much content as possible, across as many social networks and free sites such as Medium, Tumblr, WordPress.com, Blogger, etc, as possible. KnowEm does have lower-price solutions, from $84.95 It’s simple. I would probably pony up for their $59.95

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. Dan Krueger.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

AUGUST 23, 2016

For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today. If you’re motivated, you can do all of this on your own. It’s gonna take awhile.

Television marketing 80

Television marketing Creativity Broadcasting Barriers 80

Biznology

MAY 27, 2015

There are many companies who hire professional writers (and their prices reflect it). You’ll want to see writing samples, get an idea of their history and background, and learn if they are primarily a blogger or a sales writer (yes, these are two different skill sets). So, how do you stop this from happening to you?

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

OCTOBER 11, 2010

An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be seeing their last days. In the early days of Web 2.0 History now teaches a different lesson, but only to those who will listen. (.)

Curation 80

Curation Web 2.0 Digg Barriers 80

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

AUGUST 9, 2016

” means per-annum , then the prices are cheap for the plugin: most of us will only need the Smart Premium product, $49/year, offering everything, like Buffer, but with fewer users and profiles. And if “p.a.” Then there’s the Pro and Business versions of the Premium product, $99/year & $199/year.

Ideal Customer Profiles 0

Ideal Customer Profiles Profiling Google Traffic 0

Biznology

NOVEMBER 11, 2014

It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future. For example, if you create this subject line: Subject: 1U App response @gerris #1uapp #1u #blogger #influencer #reply.

Product 80

Product Work Management Marketing Management Autoresponders 80

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

FEBRUARY 12, 2013

If you can’t compete on price alone, you need to learn to connect, to be recognized, become favored, and then loved. Potentially, you’re competing with everyone who offers anything in English, for us English-speakers. Half of my tech gear and gadgets are drop-shipped directly from China via eBay.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

OCTOBER 14, 2014

Bloggers are so 1996. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and NBC — just like I have done, shamelessly! Your goal isn’t becoming a writer or blogger. Next, start a blog. People will laugh at you. So hashtag #lame. Always be willing to be smart for free. See, it’s easy!

Social Media 80

Social Media Ad Building Media Godaddy 80