Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

SugarCRM

DECEMBER 11, 2013

Microsites. Guest Blogger. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Contact Us.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. Literally, click, record voice, and share the recording link in an email or LinkedIn message.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Webbiquity

OCTOBER 29, 2012

But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

OCTOBER 18, 2016

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Be grateful (nobody is required to help you).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. We collect every blogger who has ever had a thematic interest in our customers.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Webbiquity

FEBRUARY 21, 2012

Microsites. On LinkedIn, search for relevant groups, then connect with members of those groups. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. Join the same groups on LinkedIn. . • Checklists. Infographics. Research reports / briefs. Product reviews.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). A more static website or series of microsites. These make great social updates for Twitter or LinkedIn. Bloggers and Other Influencers Writing About Your Content.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

B2B Marketing Zone Posts

MAY 3, 2010

But it’s not enough just to support bloggers. Linkedin (83). LinkedIn Adds the Ability to Follow Companies , April 30, 2010. How to establish a voice of authority in a blog - Chris Koch , April 9, 2010 A few weeks ago, I wrote a post about how to get others to blog.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 21, 2017

For bloggers, add a share button to posts to make it easy for others to Flip. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Invite others to follow you on Flipboard. Google Review Count: 70.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

FEBRUARY 24, 2015

Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. The Ultimate Guide to Enterprise SEO by SERPs. Activities have to scale, there are more people involved, more politics, more planning, etc.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

JULY 21, 2015

With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

5% of bloggers include printed newsletters in their content strategy. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Newsletters. Websites and Web Pages. News Releases and Pitches. The result?

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

5% of bloggers include printed newsletters in their content strategy. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Newsletters. Websites and Web Pages. News Releases and Pitches. The result?

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168