The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. 71% of B2B buyers begin their research with a Google search. Use Google.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

The ROI Guy

OCTOBER 22, 2010

For example, in organizations where the CEO/President is the final decision-maker, ROI is “Extremely&# or “Very Important&# among 92% of respondents, but that number drops to 86% in organizations where Staff makes purchase decisions.&# Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

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The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Hubspot

AUGUST 13, 2014

Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. Influencers can be bloggers or people that amass large social followings around their industry expertise. Bylined Articles.

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Paid Content Promotion Advertorials Advertising Agencies 28

The ROI Guy

FEBRUARY 4, 2009

As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

NOVEMBER 16, 2012

Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Webbiquity

JULY 22, 2014

Is blogger outreach still an effective PR strategy? Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Are they still important for SEO? The world has changed.

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Brandpoint

JUNE 7, 2018

While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies. Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more. Forrester’s B2B Marketing & Sales Forum.

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Conference Enterprise Management Work Management Marketing Management 132

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. They do if they are.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Marketers need to work that much harder to break through the information overload with content that will better connect and engage todays more skeptical / frugal buyer.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Brandpoint

JUNE 12, 2019

Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest. In our introductory post about this strategy , we detail what each portion of the model entails and how it all works together.

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Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Some organizations just get it… Jay, I enjoyed your post.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. If so, and they’re not showing up in search results, can you diagnose a reason and offer a solution?

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

The ROI Guy

DECEMBER 14, 2005

If we match IT investments with Maslow’s hierarchy of needs, a new understanding can be developed which proves Nicholas Carr right - basic levels of IT capability and maturity have been met in most organizations, and indeed have commoditized. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” Organic and Direct Traffic.

Practices 43

Practices Examples WOM Media 43

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. Studies show that advertisers earn $2 for every $1 spen t on Google Ads. Measure the click-through rate.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Webbiquity

JANUARY 10, 2010

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. How to Build a Reputation Monitoring Dashboard by aimClear. What’s In Your Social Media Toolkit?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

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Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). Let’s get to work.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Are you working with a team or collaborating with a client? • How easy is it to pull a quick dashboard without a lot of work on your part? First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

JANUARY 10, 2010

How can you get the most of out of Google’s free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Buy your own product.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

JUNE 17, 2015

I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%. Great for us, right? Hang on -- it's great for you, too.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. 35% of bloggers are professional journalists. More than 700,000 local businesses have active Pages on Facebook.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

I’m working on a Fan Page that will be launching next month). This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

The ROI Guy

JULY 22, 2010

By making it easily accessible through our Web site, we’re confident more organizations will take advantage of the vital insight it provides to support the decision-making process.&# Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

FEBRUARY 7, 2012

27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.” Google attracts more than one billion unique visitors per month. ” Out with the Old (Marketing) And In With the New by Blue Focus Marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Facebook Insights. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. One data point concerns me. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

OCTOBER 31, 2010

I’m working on a Fan Page that will be launching next month). This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want.

Social Media 40

Social Media Paid Content Tools Media 40