article thumbnail

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. A link from the National Dog Association weighs more than one from a lifestyle blogger. Before you pick out a tool, it's important to know what features you should be looking for. Image Source.

SEO 93
article thumbnail

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

PageRank 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google “mobilegeddon” starts today — are you prepared?

Biznology

Fourth, configure your site to also be friendly on tablets and feature phones. Feature phones. Organic Search Search Engine Optimization Search Marketing Google Google Panda Google Penguin Mobile device mobile search mobile Web PageRank Responsive web design Search engine optimization Web search engine Website' DataLife Engine.

Google 80
article thumbnail

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I like the way it’s written, and my favorite thing to do as a blogger is piece together the bigger picture. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. This is #1. This is probably my favorite post of the year.

Google 149
article thumbnail

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer.

Google 166
article thumbnail

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer.

Google 147
article thumbnail

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 100