Blogger Ethics Personalization Word of Mouth 
B2B Memes
MARCH 11, 2011
Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Absolutely. It’s very fluid.
Contently
APRIL 20, 2016
Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. “If it’s presented to you in a way that she’s your peer, she’s a similar person to you, you don’t even know her in the same way, but it feels different.
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Content Marketing Institute
MAY 21, 2018
Most writers fall into three broad categories: Journalists – Trained to be precise, journalists are supposed to adhere to a code of ethics and be objective. They’re often bloggers. Referrals and word of mouth : Of all the options, referrals net the best results. Rarely can one person do both.
Online Marketing Institute
AUGUST 14, 2011
Will send you a ping.
Convince & Convert
APRIL 13, 2010
Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.
Convince & Convert
AUGUST 18, 2010
How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?
Convince & Convert
APRIL 14, 2010
The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog unit.
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