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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Converge is a digital marketing conference for marketers in higher education.

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SEO Optimization - 3 Steps to Success

LeadSloth

You can find keyword search volume with the Google Keyword Tool. You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. Add an ‘elevator pitch’ in the META description tag , so Google will display this as a summary on the results page.

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10 things you hate about Google Analytics 4

Martech

Google Analytics 4 hasn’t exactly got off to the best start with marketers. Maybe Google will just move the computing power from UA -> GA4 so that this will change? The Google Team seems to work on that, because at least the landing page dimension is now present. praying]!” But everyone knows it is garbage.”

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Google rolled out a mobile-first index that prioritizes ranking web pages that are mobile-friendly. Although there are other search engines, Google has the largest portion of market share, and your website needs to be considered mobile-friendly by Google. Back in 2011, Google began encrypting searches from logged-in users.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

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Creating Content Marketing Personas

EMagine B2B Blog

Note: While we specifically focus on SEO in today’s article, the same thought process would apply to SEM activities like PPC and social media advertising. For example: A B2C focus will have personas that include characteristics like gender, age, education level, or geography. Five Steps to Defining Your Personas.