Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

KoMarketing Associates

OCTOBER 4, 2016

Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Blogger Outreach & Communications. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Onalytica B2B

APRIL 11, 2017

For example, SEO is most certainly a long game. Curation : Influencers remain influential by getting exposure. Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix. Influencer Marketing for Startups. Content marketing is also a long game.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. Pricing: free.

Planning 145

Planning Research Tools Best Practices 145

Vidyard

JULY 25, 2018

In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock. It all depends on how much content you can create or curate. We can find a great example of this in Dwayne “The Rock” Johnson. How often is too often?

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. The killer app isn’t information, it’s curation. Social curation at work.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Content Standard

JULY 15, 2016

Bloggers and news media can’t easily snag the latest Kardashian Snap to craft a blog post (it can be done, but not without hassle). Brands can purchase video ads spliced between curated content on the platform’s Discover channels. PR Management. Customer Service.

Interactive Marketing 40

Interactive Marketing Work Management Brand Identity Branding 40

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities.

PR 101

PR Social Media Creativity Media 101

Hubspot

JUNE 5, 2014

Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. For example, in an A/B test , we found that tweets a link and an image optimized for the platform yielded 55% more leads than tweets with just a link. Here are the six roles that the best social media managers play.

Social Media 28

Social Media Work Management Marketing Management Media 28

Biznology

JUNE 29, 2010

Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? I think with Web and digital content, the consumer was the first one to curate content. I think you'll enjoy it.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Spiralytics

NOVEMBER 20, 2023

Not too long ago, influencing was limited to celebrities and a few bloggers. 6 Influencer Marketing Strategies and Examples in the Philippines Now that you know the value of influencer marketing to Filipino consumers, it’s time to add this tool to your marketing arsenal. Take this example from Jollibee.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Social Agency 62

Hubspot

SEPTEMBER 15, 2014

He’s an avid blogger who uses his posts to help populate his other social feeds. Below is an example of one of many of his tweets that contains a link back to one of his blog posts. 3) Share a Balance of Corporate, Curated, and Original Content Topics. Richard Branson, Founder of Virgin Group. Why do you need a mentor?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Online Marketing Institute

AUGUST 14, 2011

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? How can PR pros use social media tools to identify and connect with key influencers?

PR 100

PR Tips Best Practices Press 100

Scoop.it

OCTOBER 29, 2020

TikTok being a prime example, with young people getting so much attention to their names that it is life-changing. For the B2B this brings a great opportunity to curate. Memes on the other hand would be an example of extremely easy to digest type of content. In our day and age, the currency is attention.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The one embedded above, for example, currently has more than 33,000 views. Longtime Facebook PR Exec Leaving the. Social is not an isolated activity.&# www.web-privacy.edu.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Content Marketing Institute

MAY 11, 2018

Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Decide: Influencer relations or influencer marketing? Click To Tweet.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Optinmonster

APRIL 27, 2020

Here’s an example of a squeeze page from Brian Dean, CEO of Backlinko: When done right, squeeze pages are incredibly effective at converting visitors into subscribers. We’ve curated a list of 33 tools to level-up your social media game. And we’ve written extensively on the subject. Research, test, and tweak.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

DECEMBER 9, 2014

Reddit is a content curation and sharing site. For example, let’s say that your business sells collectible music memorabilia. Stories of brands doing something interesting, newsworthy or worthwhile tend to perform very well on Reddit, which makes it a great place to promote PR messages. What is Reddit and How Does it Work?

Internet Marketing 100

Internet Marketing Curation Viral Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. T-Mobile Curates Web Content , June 29, 2010. Mike Moran ( @MikeMoran ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 12, 2013

Remember to follow the protocol of the sub-Reddit you’re advertising on– for example, use the AMA or TIL conventions on the relevant subreddits. These are conventional PR placements, but in this case, they’re about your content. Bloggers and Other Influencers Writing About Your Content. Pickups in Traditional or Trade Media .

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

SmartBug Media

MARCH 25, 2019

The Best of B2B Marketing Content: 10 Examples. New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. 4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

APRIL 18, 2012

It’s an excellent article, though unfortunately Rob’s first example is Kodak. Oh well, one does not thrive by good content marketing alone. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

DECEMBER 16, 2014

The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. 10 things you should never say to a social media manager by PR Daily. do that for me?”

Social Media 100

Social Media Social Marketing Work Management Media 100

Marketing Insider Group

SEPTEMBER 22, 2011

And I was truly honored when Joe sent the email to me and the list of fellow bloggers earlier this week telling us that we would be included in the New Blog Tree. ” According to Joe, this new edition “curates 64 new blogs — sites launched after 1/1/09 — that have captured our attention. Thanks for the inbound link juice!).

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them). This is especially handy when you need to segment your audience.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

FEBRUARY 17, 2014

Richard Marriott curates answers from 50 (actually 53) experts on which tools they would use to promote their blog content if they could only use three. ” 50 Experts Reveal How to Promote Your Blog with Just 3 Tools by clambr. ** 5 STARS. 120 Marketing Tactics for Blogs [Infographic] by Customer Think. ** 5 STARS.

Promotion 100

Promotion RSS Banner Ads Buzz 100

Hubspot

AUGUST 9, 2018

Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. PR managers make between $40,000 and $97,000 with the median salary being $65,000. For example, a “blogger” at one company might be referred to as a “content creator” at another. GrowthHackers.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). Are you familiar with the concept of Ego Capital? Im Jay Baer.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Below are some recent examples that have been written about. To do that, curation must be part of the mix. Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? People are now curating lists of the most influential bloggers by Klout score. Learn more here ). Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). They’re a textbook example of how to build a platform by doing one thing better than anyone else. Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. ” — PR Daily (Digital). Showcase reviews: PR Daily (Digital). PR Daily (Digital). 3) Tagboard.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270