Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

They are book authors, analysts, top bloggers, world-renowened speakers, and more. Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Session: Training Your Company for Social Media ( Register ).

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

LeadSloth

AUGUST 4, 2009

The URLs are easy to create, and anyone in the company can create them. It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). Disclosure: I am a guest blogger on the MarketingGenius blog. How would you use this lead source tracking tool? Let me know your suggestions.

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Webbiquity

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

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Research Process Long Tail Marketing Blogger 80

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Twitter creates Twitter Lists. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

APRIL 15, 2013

by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. As a CMO who has seen the worst of sales and marketing friction and is building a start-up software company and partnering with a great new VP of sales, I was keen to brush up on helpful techniques for my upcoming marketing automation roll-out to sales.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 4, 2013

by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Your company holds a great event and captures over 400 Marketing Qualified Leads. The majority of companies we speak to do not have a firm understanding across sales, let alone marketing, on what each of their Lead Statuses represents.

CRM 48

CRM Marketing Automation Services Lead Ranking Marketing Automation 48

Adobe Experience Cloud Blog

APRIL 4, 2013

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He is the CEO and chief marketing evangelist at LeadMD. He can be reached at jgray@leadmd.com.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. In fact, we were recently rated as #1 on the Silicon Valley Business Journal’s Fastest Growing Private Companies list for 2011! familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Hubspot

FEBRUARY 24, 2011

We identify some of the underlying tactics/technologies these companies are using to be more agile and successful. We talk about how these companies are effectively using the social web to grow their businesses. Turns out the blogger was a pretty well known food critic. You can get to Salesforce.com. The 5 Enablers.

Small Business Marketing 28

Small Business Marketing Marketing Budget Budget Programs Business 28

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Great question. The ROI of many Enterprise 2.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Webbiquity

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. Salesforce.com ), marketing automation tools and web analytics packages.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Customer Experience Matrix

OCTOBER 8, 2010

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. The blogger who called the Microsoft rumor “nonsense” suggested that Google is a more likely partner, basically as an anti- Apple move.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Meghan Biro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Meghan Biro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Melanie Deziel.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

The Effective Marketer

FEBRUARY 16, 2011

A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. What do you think ? Greg, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hubspot

SEPTEMBER 2, 2011

He is also a guest blogger for HubSpot at Dreamforce '11 this week. The presentation featured HubSpot's Business Systems Manager Leah Norris (who represented the marketing side) and Nancy Kamerer, account executive and former senior director of sales development at Salesforce.com, who represented the sales side.

Wiki 28

Wiki Budget Programs Salesforce.com Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify sudden changes in the discussion volume to protect your company image. ” — MarketingLand. Showcase reviews: Entrepreneur. 17) Brand24.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. But it’s not enough just to support bloggers. That’s individuals moving, not companies. But Facebook? Linkedin (83).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. See how it works with our Free Trial program. Not any more.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. He’s right.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog article that mentions your company, help that article get traffic. And average results kill companies.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28