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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. PPC Lead Generation Competitive Analysis Tools.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Even thumbnails are selected by a neural network based on predicted clickthrough. But running tests also demands time, traffic, and expertise that marketers don’t always have. Smart Traffic uses a contextual bandit algorithm to learn about your visitors based on attributes like location, device, browser, and timezone.

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How Smart Marketers Are Sabotaging Their Calls-to-Action

Hubspot

If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. I know it might be a good use of time because when I compare the clickthrough rates on these two CTAs, the latter is almost double the former. You''re not updating your design.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. 3) Top Nav/Sidebar/Footer Links to Landing Pages: You can also leverage any links in your top navigation, sidebar, or your blog's footer to send direct blog traffic to landing pages.

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You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About

Hubspot

5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. It depends on how much traffic you''re getting, what the call-to-action is, where on the site you are. You know what? No question. 6) Blogging.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. 8) Open Rate.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. Okay, well maybe you can't afford to be that picky. 4) Email Marketer.