How to measure 5 popular social media channels
MAY 26, 2010
Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? How many subscribers did your channel attract? How do you translate something like the metrics you suggest for Blogger Relations into leads? Social media can offer some very accurate metrics for ROI. How many comments did these posts receive?
10 Steps to Create A Content Marketing Blueprint For Small Business
Blue Focus Marketing
DECEMBER 9, 2012
Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. Channels: Make sure your story plays consistently well in each channel, and that your brand voice stands out. 8. By now, you have heard all the hype about content marketing.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Customers are increasingly seeking support through social media channels, as well as complaining via social media about poor product and service experiences. Twitter, Facebook and LinkedIn groups, community sites (e.g.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”).
The hidden costs of social media conversation
grow - Practical Marketing Solutions
SEPTEMBER 6, 2011
This was the Golden Age of polling and focus groups. Early social media bloggers such as Chris Brogan pioneered a “purist movement that placed the sanctity of “the conversation above any business or commercial interests. It’s all about the conversation. The goal of any organization is to increase shareholder value … a.k.a. make money. Even non-profits.
Tumblr's Advertising Challenge
Manhattan Marketing Maven
MAY 6, 2013
The content categories aren’t channels per se just convenient ways to find blogs to follow. Each of the 29 million users follows a different set of bloggers for 29 million different reasons and nobody has crunched the numbers to determine what the patterns and affinities might be. As a focus group of one, for me Tumblr is a diversion; a time waster filled with startling images of people, places and things that I don’t see on Facebook. The cool kids have abandoned Facebook and headed to Tumblr. One in eight used a mobile device to tumble.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.
Employee Byte: Insourcing Your Social PR
APRIL 30, 2012
In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for “ earned media.” On the other hand, in-house you have a captive group of stakeholders in your existing employee base, at least financially and physically. This conundrum has always been true.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.
How to use social media for lead generation
B2B Lead Generation Blog
DECEMBER 30, 2008
In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. Created a LinkedIn group. Modified press release strategy for blogger coverage.
SEPTEMBER 29, 2007
Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Printers expand as channel for marketers The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. David Radziej, president of the Printing Industry of Minnesota trade association, and Steve Smith, vice president of business development for the printer Johnson Anderson , provide some insights about how marketing firms can explore this potential channel. What should I do?
JULY 12, 2007
Type in “viral video — use the quotes — and make sure you choose to search the Provident Partners channel, then click “Zing It. I bet you’ll get a results page that shows you the time code where I mention “viral video in this podcast. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.
AUGUST 28, 2007
Subscribe to our podcast « Marketing Edge podcast makes Small Business Trends “100 list Printers expand as channel for marketers » I paid attention and I learned some things Time 14:09 You have to love a good headline, one that makes you curious enough to read further. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Thanks.
JANUARY 2, 2009
You are your own media outlet, create a channel like blip.tv, blog, podcast, slide share, and make it easy for users to share with others. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Why clients? Happy New Year!
NOVEMBER 27, 2007
channel. The site will have new videos added to it daily from these partners and these videos can be saved as favorite videos in your channel. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Watch what Disney does.
NOVEMBER 19, 2008
No, it’s because he is curious what he may be missing, excited about the new answers he’ll get on his blog that, had it not been for these relationship creating channels, he would have never known, and I would have probably not been quoted in Business Week. No, and while people do learn of his books on social channels like Twitter, they come to know him through by interacting with him.
OCTOBER 1, 2007
Subscribe to our podcast « Printers expand as channel for marketers “Don’t Touch That Dial! Becomes “Upload That Video! » Out with the old, in with the new social media marketing paradigm Time 7:58 Karen O’Brien, a partner with the Crimson Consulting Group constructs a new way for marketers to evaluate the customer landscape. O’Brien says the outdated description of acquiring customers is to acquire, retain and grow them. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Web 2.0
MAY 4, 2007
In this podcast, I chat with Greg Verdino, VP of emerging channels at Digitas and digital marketing seer (yup, a thoughtful guy and it’s not because he has the same hairline as Seth Godin) about dealing with these issues. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Subscribe to our RSS feed
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Determine what the half-life of your marketing channels is. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life. HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. The first are some key points and hilights (with convenient, inline tweet buttons). Sorry.
OCTOBER 19, 2005
Three television networks morphed into 75 or so niche channels and radio became even more customized with the advent of satellite networks XM and Sirius. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. inch screen?
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.
DECEMBER 17, 2007
Whether it’s purchasing video online from iTunes, consuming viral video from YouTube, or taking in the growing number of high-end video channels like Cigar Cinema , there are as many varieties of video technologies as there are videos on the ‘Net. What is striking to me is how many different ways video is being used on the Web; some technologies offer overlapping capabilities, and others are focused on a specific niche. CBS News, the Wall Street Journal, Discovery Channel, GM and Dupont are just a few of the companies using Brightcove. What should I do?
4 Social Media Mining Metrics
Manhattan Marketing Maven
JUNE 15, 2010
The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion leaders and influencers or suggest the best choice of media channels. Informal opinion leaders are bloggers, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. and Addictomatic.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
With fewer opportunities in most pipelines these days, salesforce management is increasingly focused on executing brilliantly on each and every sales opportunity. . Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. One of the main problems existing between these two groups is language. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Channel (72). Focus Group (5).