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| | ENGAGE
MARCH 4, 2013 Want to Influence Bloggers? Stop Begging and Start Blogging
Some of the results may sound surprisingly old-school: Blogs are the third-most likely online channel to influence purchase (after retail sites and brand sites). And when it comes to breaking into the blogosphere or, more directly, getting bloggers to write about and engage with them, brands seem to be on one side of a canyon asking bloggers to jump on over instead of building a bridge.
| | DELICIOUS B2BMARKETING
MAY 26, 2010 How to measure 5 popular social media channels
Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? How many subscribers did your channel attract? How do you translate something like the metrics you suggest for Blogger Relations into leads? Social media can offer some very accurate metrics for ROI. How many comments did these posts receive?
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| | B2B LEAD GENERATION BLOG
DECEMBER 30, 2008 How to use social media for lead generation
In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. Created a LinkedIn group. Modified press release strategy for blogger coverage.
| | BLUE FOCUS MARKETING
DECEMBER 9, 2012 10 Steps to Create A Content Marketing Blueprint For Small Business
Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. Channels: Make sure your story plays consistently well in each channel, and that your brand voice stands out. By now, you have heard all the hype about content marketing.
| | GROW - PRACTICAL MARKETING SOLUTIONS
SEPTEMBER 6, 2011 The hidden costs of social media conversation
This was the Golden Age of polling and focus groups. Early social media bloggers such as Chris Brogan pioneered a “purist movement that placed the sanctity of “the conversation above any business or commercial interests. It’s all about the conversation. Have you heard that a thousand times? It’s not the goal. make money. Even non-profits. To some extent.
| | WEBMARKETCENTRAL
NOVEMBER 18, 2009 How Trade Publications Can Capitalize on Content Marketing and Social Media
Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.
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WEBBIQUITY Seven Ways to Use Social Media for Business
| TUESDAY, DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups
; social media provides a vastly larger, richer, more real-world source of information. Customers are increasingly seeking support through social media channels
, as well as complaining via social media about poor product and service experiences. Using social media channels
for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Twitter, Facebook and LinkedIn groups
, community sites (e.g. MORE >>
DELICIOUS B2BMARKETING Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
| TUESDAY, JANUARY 4, 2011
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups
Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers
Adam T. I’ve been focusing
on how the buyer experience and the sales. Recruit multiple bloggers
Effective blogs are updated frequently. Lisa Keller : Great post! Tip #2. MORE >>
WEBBIQUITY 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
| THURSDAY, FEBRUARY 23, 2012
Getting Your Small Business Ready for Google+ by Blue Focus
Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups
of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. Until then, the social network may serve as a second-tier channel
through which you can build some brand equity and…improve search returns.” It will fundamentally change SEO. ”). MORE >>
B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts October 2010
| TUESDAY, NOVEMBER 2, 2010
With fewer opportunities in most pipelines these days, salesforce management is increasingly focused
on executing brilliantly on each and every sales opportunity. . Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers
can be legitimate journalists. One of the main problems existing between these two groups
is language. Most business bloggers
understand that it is important to create interesting content on a frequent and consistent basis. Channel
(72). Focus Group
(5). MORE >>
MANHATTAN MARKETING MAVEN 4 Social Media Mining Metrics
| TUESDAY, JUNE 15, 2010
The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion leaders and influencers or suggest the best choice of media channels
. Informal opinion leaders are bloggers
, tweeters, videographers, uploaders, commentators, friends or frequent site visitors who direct, distract, side track, explain or enrich the online conversation. and Addictomatic. MORE >>
- Tumblr's Advertising Challenge MANHATTAN MARKETING MAVEN | MONDAY, MAY 6, 2013
- Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
- Is emotion measuring technology getting too personal? New ways. E-STORM | MONDAY, APRIL 11, 2011
- Marketing Edge MARKETING EDGE | WEDNESDAY, OCTOBER 19, 2005
- Marketing Edge MARKETING EDGE | FRIDAY, MAY 4, 2007
- Marketing Edge MARKETING EDGE | THURSDAY, JULY 12, 2007
- Marketing Edge MARKETING EDGE | TUESDAY, AUGUST 28, 2007
- Marketing Edge MARKETING EDGE | SATURDAY, SEPTEMBER 29, 2007
- Marketing Edge MARKETING EDGE | MONDAY, OCTOBER 1, 2007
- Marketing Edge MARKETING EDGE | TUESDAY, NOVEMBER 27, 2007
- Marketing Edge MARKETING EDGE | MONDAY, DECEMBER 17, 2007
- Marketing Edge MARKETING EDGE | WEDNESDAY, NOVEMBER 19, 2008
- Marketing Edge MARKETING EDGE | FRIDAY, JANUARY 2, 2009
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