Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews. Is it time to stop measuring engagement ?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

JULY 6, 2021

Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Moreover, knowledge of influencer marketing platforms, Google Alerts, and blogger outreach programs are necessary. Broaden your experience beyond marketing.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150