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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

Do you work a lot with bloggers? I work some with bloggers, mostly food bloggers. But the best blogger in my city is a hilarious snarky blog: TheLostOgle.com. Most of their residents commute to OKC, so we held two community focus groups, one in the small town and one in OKC. Any insights there?

Buzz 49
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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Blog this on Blogger. Post on Google Buzz. That doesn’t include marketing, advertising, etc.

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Seven Ways to Use Social Media for Business

Webbiquity

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Post on Google Buzz. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

“This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. Blog this on Blogger. Post on Google Buzz. If you don’t have previous clients to give you quotes, say so. Build trust by being trustworthy. Share this on Bebo. Add this link to Box.net.

Ning 100
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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back. Suffering from blogger's block? Conduct a mini focus group. If you're spending time tweeting but have few followers, your efforts aren't going to make much of an impact.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.