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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). Do you work a lot with bloggers? I work some with bloggers, mostly food bloggers. But the best blogger in my city is a hilarious snarky blog: TheLostOgle.com. I am not a media buyer.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands. For that matter, you and I are brands.

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