Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Blog this on Blogger. Post on Google Buzz. The best way to do that is by telling a compelling story. Persuading with a story is hard. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Blog this on Blogger. Post on Google Buzz. After Coach X’s assessment testing, John knew he had found the right business coach.&#. ““Coach X is there to make me better at work. He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can leave a response , or trackback from your own site.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

B2B Marketing Zone Posts

JULY 9, 2009

Email and Social Media- 7 tips for getting the most out of your campaigns - Modern B2B Marketing , June 29, 2009. No patience for the ROI of Social Media discussion - Buzz Marketing for Technology , June 15, 2009. Narrow is the New Wide for B2B Marketing Content - Marketing Interactions , June 3, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Â Pure content creation is demanding. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

FEBRUARY 11, 2010

Especially for an on-demand iPhone experience that doesnt require searching for the app and downloading it prior to using it. HTML 5 [link] [link] James Windrow Good introduction to HTML 5 and its benefits versus a web app. Thats convenience! What I found most interesting is the continued shift in the perception of the Apple brand.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Are you a blogger?

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Online Marketing Institute

JANUARY 4, 2011

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JUNE 22, 2010

Social media is (or will be) for every company, because customers will eventually flat-out demand that you interact with them there (the same way they previously insisted on interaction via phone and email). I’m not going to tell your company that social media is pointless and “not for them&# because that’s simply not true.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. Tyler Excellent post.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Right on queue, I read an article today on Mashable by Leyl Master Black, titled, 4 Tips for B2B Marketing on Facebook. link] Demand Satisfaction! » GetSat + Facebook on Mashable [.] Thanks, Leyl!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. .&#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Demand Generation (50). March 3, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. View More » Jobs Art Director at Corbis (Calgary, Canada) Senior SEO Manager, eHow at Demand Me.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

JUNE 9, 2010

And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Is The White Paper Dead for B2B Marketing? So we offer 3 easy ways to learn B2B demand generation. Of course I would never publish such a list, but I wonder if boring bloggers even realize how dull they have become.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. 2 – Agency culture demands/requires different behaviors than corporations. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 1, 2010

There’s a very good reason that digital marketing is evolving in similar patterns to the project management methodologies developed to accommodate the pace of internet development. Pace of change and therefore long term uncertainty demands it. link] Maria Ross I love this, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. Why Chris Brogan is invincible - grow - Practical Marketing Solutions , November 14, 2010 I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. How are your landing pages and blogger pitches?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JULY 26, 2010

While he agrees that great content is evident in all successful blogs , he also believes that likeability -- of the blogger's attitude and personality -- is also a major factor. While we're on the topic of content, Mike shares his content relevance tips he's learned through competitive research about tapping into consumer demand.

Linkbait 28

Linkbait Inbound Marketing Conference Buzz 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Email Marketing. Account Based Marketing. Video Marketing. Demand Gen Report.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. We’re willing accomplices in our own marketing funnel. What’s Next (Potentially)?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

JULY 9, 2010

The blogosphere is especially demanding of something “real.” In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Webbiquity

SEPTEMBER 8, 2010

Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. But for 2010, 74% planned to increase their use of email marketing and 68% planned larger expenditures for social media.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Donald Trump gets it right on The Apprentice, when he demands critical thinking on the spot.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 23, 2010

As a “sole&# proprietor, I have a hard time wearing every hat well—the social media and marketing, the accounting (ugh), the actual speaking and consulting… But I do address each of those demands every day. But just for a day. But just for a day. But just for a day.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

link] jaybaer What's really fascinating to me is that people demand interaction on Twitter, yet the 140 character mechanics and such make it logistically inferior to achieve that interaction (certainly in any sort of archivable, truly threadable fashion). An online marketing pro since 1994? The rich get richer.

Twitter 148

Twitter CRM Business Paid Search Agency 148