Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. The price is right, and if you hate them, you can bail out at any time.

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Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Nothing is purely good or bad Social Media In Three Easy Steps Step 1: Learn how to use it Before judging whether something works and the best way to use it, first attend a course, read a book, talk to people that are using it. Only then will you be able to really make a good decision.

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Social Media Planning Work Management Social Marketing 100

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Of course, it's purely subjective. But I need your help with the biggest change – the header. I’d like a stronger visual identity overall. To me, Option 3 is a little too orange (and I like orange).

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

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Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious.

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Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients.

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Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

SEPTEMBER 14, 2010

And of course product improvement ideas are important. Of course, *I* have an app for all that. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

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Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? If a consumer emails a company, we’ve trained them to expect a response in a day or so. But, if they tweet your brand, they expect you to answer in seconds. This is a tricky proposition.

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Convince & Convert

MAY 11, 2010

Put it on YouTube of course. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Post it to your Facebook page.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. How many SpaceBags or food dehydrators were sold before they were infomercials? Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too.

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Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 11, 2010

I'm connected with quite a few Indiana bloggers and they are all terrific. And, unlike the aloofness that AZ bloggers kind of are, in Indiana they seem to be much more cohesive and supportive and so maybe you'll be able to share how to do that so your AZ bloggy brethren can do that as well. link] jaybaer Thanks so much.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment. Of course not.

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Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

We’ll spend plenty of hours on the golf course with our clients and know that it’s doing something (though we can’t always say what), but the more intangible relationships that are separated by a computer screen we somehow tend to value less. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

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Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. And of course, how many followers will become customers. People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

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Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Of course, content alone is not the answer. Of course you are dead on (how could I think differently).

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 1, 2010

link] jaybaer Of course it's better to do something rather than nothing. I'm not trying to rain on your Saturday, but as someone who grows tired of constant agreement in my own blog comments, I thought I'd offer the other side of the argument here. Further, I'm certainly not trying to get hired by the T-Wolves.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 20, 2010

One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. What % are you sharing with me?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

[link] Social Media Strategy | Afrinnovator.com [.] I love this presentation by Jason Beer (and the corresponding blog post): [.] link] Crushing the Myth of B2B Social Media [.] in social media? But those differences are at the tactics layer, not the strategy layer.

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Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JUNE 2, 2010

Facebook is kind of my girlfriend/sister haven, except for my Page of course, which is a bit more business like. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie.

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Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

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Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 13, 2010

Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. Thanks for reading.Dan. danperez Wow! Did I just write all that?! CindyMO Arnold Palmer. Yes, Arnold Palmer, the legendary golfer. When I was a kid, I was lucky enough to go to a major PGA golf tournament.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. . *5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful. Helpfulness = great marketing success. Provide awesome content, always be helpful.

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Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

AUGUST 9, 2011

So of course I did what any other annoyed customer would do – I complained on Twitter! What’s of greater interest was the instant explosion of online buzz about the issue. Companies should have dedicated personnel such as support staff and public relations professionals ready to handle issues.

Amazon 28

Amazon Public Relations Buzz Social Networks 28

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I can’t miss deadlines, because Amber will kill me. Huge thanks to Scott Stratten for the connection. Scott’s book “ UnMarketing &# is out this Fall.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 8, 2010

Then, of course they scaled up. When Facebook was “The Facebook&# it was extremely basic (I remember it well as an undergrad). No status updates. Simple profiles. And you could friend people at your school that was it. Look at Twitter as well. Then they started adding features like lists, etc. Great lessons and article, Jay.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. Like, say gravity. It’s a constant.

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Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it.

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Social Media Media Webinar Metrics Marketing & Strategy 132

B2B Marketing Zone Posts

JUNE 9, 2010

Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Don’t stop the dialog. bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

JULY 8, 2010

Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. Great post.

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