Navigate the Channel

MAY 24, 2023

Have your company or business backgrounder ready and we mean out-the-door prepared. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) And only so many companies are cutting-edge or industry leaders.) We can help.) None of this is haphazard.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. They prefer LinkedIn, a professional network that's all about getting business done. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit. LinkedIn is nine-to-five and Facebook is after-hours. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

NuSpark Consulting

DECEMBER 9, 2012

Company Blog. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. With LinkedIn, promote your white paper in a form of discussion. . Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can upstart, small- to mid-sized companies build a tribe? How can even large companies with very specific offerings build a tribe? LinkedIn Groups. Create buzz. Thank them for buzzing.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Webbiquity

JUNE 30, 2010

Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. Many bloggers fail at this point because they get discouraged and abandon their blogs. Post on Google Buzz. Share this on LinkedIn. How do you get there? It takes time to build that. Commitment.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JANUARY 31, 2011

I don’t know any successful blogger who doesn’t struggle with these three things. I was approached last week by a successful company who needs a writer for their blog. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Be consistent with your blog writing schedule. Email this via Gmail.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Lenny's Newsletter

SEPTEMBER 5, 2023

The first company that used Figma is a company that at the time was going by the code name Krypton and now is known as Coda— Shishir’s company. ’ His company started using it, and for a while, it went well. Another was a tech company that my co-founder, Alex [DeNeui], started.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Optimize Your Company Page.

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Even bloggers with less traffic to their site are still being pitched on a regular basis.

PR 100

PR Tools Tips Blogger 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

FEBRUARY 26, 2011

In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. In no way is it recommended to purchase links. Tweet This!

High Quality Lead 100

High Quality Lead Google Digg Content 100

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. If your company doesn’t have a blog, you’re not a laggard…quite yet. Tweet This!

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Marketing. 1) Digital Marketing. Marketing. 1) Digital Marketing. Created: March 3, 2008. Members: 30,914.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Have respect for bloggers. Get with the 00s.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Subscribe to the comments for this post?

Curation 100

Curation Digg Content Buzz 100

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. 6 Steps to Content That Isn’t Boring.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. “Give Print a Chance.&#. Subscribe to the comments for this post?

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Well, of course it would. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

JUNE 15, 2010

Miller to get the username @MillerMosaicLLC to tweet under our company name. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Blog this on Blogger. Post on Google Buzz.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Share this on LinkedIn. Blog this on Blogger. Post on Google Buzz. Share this on Reddit. Share this on FriendFeed. Share this on Technorati.

PR 100

PR Conversion Ning Digg 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? The trick is tying it into what your staid company does for people. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. What do they write to replace the lorem ipsom ? No, not really. But wait a minute.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 9, 2010

You can also sell links in your articles with companies like TNX.net or Text Link Ads. You might think of yourself as “just a blogger”, but you should check your local newspapers and see if there are any sections that cover things you know about. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Blog this on Blogger. Post on Google Buzz.

Buzz 100

Buzz Digg Content Rules 100

Hubspot

FEBRUARY 1, 2021

If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Every great B2B company started out as an entrepreneur’s dream. This book is the result of him talking to thousands of content creators at hundreds of companies across the globe. Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Yesterday I led a workshop in the Netherlands at Media Partners Group. Always learning, as I hope you are as well.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. &#. ““Coach X is there to make me better at work. He’s not a psychologist. One is personal: it talks about a real person and what he reports.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 19, 2010

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Does it cause an emotional reaction? Will it be remembered? Subscribe to the comments for this post?

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100