Writing on the Web

NOVEMBER 1, 2010

And here is the flow chart of all the steps I use for posting on my blog: Flow chart, continued: And, here are the final steps… If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

MARCH 31, 2011

I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. This is also a great way to provide key points to your readers when you’re busy working on projects and don’t have time or inspiration to come up with something original. Post on Google Buzz.

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Curation Digg Content Buzz 100

Writing on the Web

AUGUST 18, 2010

Blogging doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Blogging is a bit like tennis: you want to keep the ball in play.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

APRIL 25, 2011

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

MAY 4, 2010

A variety of content can qualify, including posts that report new information, explain how to solve a problem, take a controversial stand, or make people laugh. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Write guest posts for popular blogs. Link to other bloggers. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JUNE 21, 2010

Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. That creates reader engagement, a deeper level of relationship than just passive information consumption.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Blog this on Blogger. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Au contraire , we will teach you about effective formatting of sales and landing pages. Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Blog this on Blogger. Tweet This!

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Rules Content Digg Custom Publishing 100

Writing on the Web

MAY 11, 2011

but it’s also true they don’t blog enough because they don’t have a journalist’s mindset. A journalist is curious about people and events and can’t wait to share information with others. Here’s hoping your next blog post will be an “ace!’ ’ Blog this on Blogger.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

FEBRUARY 9, 2010

Fewer marketers are focusing efforts on blogger relations, which is viewed as being the most effective tactic but also the one requiring the most effort. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media. The lessons? Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Writing on the Web

JULY 15, 2010

So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Blog this on Blogger. Stay tuned… What are your thoughts?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Blog this on Blogger. 3 Rules for Writing Content for Your Business Blog. Business Blog Writing and Content Marketing: Come on, light my fire! Share this on del.icio.us.

Rules 100

Rules Content Digg Press 100

Writing on the Web

AUGUST 2, 2010

It has the option for making a “feeling&# decision for action, or it can send the information to the cerebral cortex for rational evaluation. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. The amygdala is the receptor for stimuli reaching the brain.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. Maybe you just need to inform a wider audience that you are indeed out there.

Tips 100

Tips Peer-to-peer Digg Domain 100

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

JUNE 15, 2010

It is about sharing worthwhile information with others and learning from the worthwhile information they share. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. Before you get started with blog directory and RSS submission, here is a list of assets you’ll need to have ready in order to make your submission work productive. Blog URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Blog this on Blogger. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

LeadSquared

OCTOBER 24, 2013

Share informational and relevant content on your account. If I have a guest blogger post content on my website, how do I make Google understand that he is the author of that write -up? Which is more SEO friendly – WordPress or Blogger? What is best for SEO – Forum OR Blog? Question 4. The answer is simple.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, StumbleUpon…oh my! Check out our Social Media Marketing Hub to get all the information you need to get started.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Intellectual?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

JANUARY 8, 2010

And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. Who should write for your blog?

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). I think first-time bloggers get enamored with the concept of “design.&# Most of your blog readers have no idea who you are.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

MARCH 24, 2011

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Social Media: Why Do Business Professionals Use Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Your audience’s needs.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I did like the fact that it delivered the information while and when I needed it in communicating via email. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Just a FYI if you have alot of addresses.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Information sharing and education. Is a Blog Just a Container? Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. They want their information right now, thank you very much. Collaboration. Times have changed.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Daily Clicks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year.

Resources 100

Resources Tips Blogger Social Media 100