Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. Pricing: free.

Planning 145

Planning Research Tools Best Practices 145

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He takes digital PR strategies to a whole new level. Sarah Peduzzi is an expert in Google Analytics, AdWords, YouTube ads, Twitter ads, Facebook ads, Bing, and Google Tag Manager. He is also a PPC trainer, blogger, and speaker.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. This required a change in mindset, as well as a slight change in routine and responsibilities. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

LeadSquared

FEBRUARY 10, 2016

If two blogs enter into a partnership, where bloggers from both the parties write guest blogs on each other’s websites. Any YouTube hacks for video marketing? by strategic content I mean, PR story, corporate news, etc.). a) For searchability – Blog posts, YouTube videos. Content Strategy.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. There’s nobody that feels worse than I do.

Social Media 156

Social Media Media PR Webinar Metrics 156

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

FEBRUARY 15, 2010

If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. You are becoming one of my favourite bloggers! But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Flowtown gives you the answer in seconds. Im Jay Baer.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? Im Jay Baer. How can I help you?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. On a near-continuous basis, consumers are asking for help making purchasing decisions. Im Jay Baer.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Longtime Facebook PR Exec Leaving the. E-Book Market Surges to $1 Billion [R.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though. For a lot our non-tech-savvy business men it's never the less good to keep things very easy.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 21, 2013

Trixie and Biff, the PR people from your PR agency, cannot do this well if they are concerned with journalists and bloggers and taking care of the needs of speakers and executives. If you''re announcing a product in Bogota, you want a blogger in Moscow to write about it, too. 6) Livestream video coverage.

Work Management 28

Work Management Social Media Marketing Management Press 28

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Well, you can. Oh, you’ll also get lots of request for money.

Demand 145

Demand Media Blogger Public Relations 145

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Hogan Like Taxonomy / phone book reference here – search evolution in a nut shell RT @jaybaer.Social Content Ladder 5 Steps [link] [link] Mark J. Seek Content Inspiration Creating successful social media content isn’t just status updates.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. Im Jay Baer.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. Analyst reports. Research reports. Educational content. White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Otherwise, they probably end up clicking another video on youtube's search results page. Post it to your Facebook page. Your LInkedin page. Your blog, naturally. Now what?&# Im Jay Baer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Zoominfo

SEPTEMBER 17, 2018

In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. The Blogging Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. Listen here. Ask Amanda About Marketing. Listen here. Marketing School.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Biznology

AUGUST 2, 2016

Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Ethan Newberry personifies this in his alter ego, the Ginger Runner.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Outgrow

SEPTEMBER 30, 2022

And then somebody wrote a book called “The 80-20 Principle” And he didn’t invent the principle. Dan Shure: I think a lot of these updates for Google are PR, in other words. So they’re doing this for PR because they want people to continue believing that they have the best results now.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

KoMarketing Associates

MAY 2, 2017

Look at some of the most popular books in your industry on Amazon or the New York Times Bestseller list to start rounding up names you can pitch to. Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Biznology

DECEMBER 30, 2014

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Do YouTube (for free).

Ad Building 80

Ad Building Branding Brand Identity Youtube 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Start a YouTube Channel today!

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Brandpoint

JUNE 12, 2019

The PESO model stands for Paid, Earned, Shared and Owned Media and was coined by Gini Dietrich in the book Spin Sucks. Display ads: Using the Google Display Network to promote your videos can place your content as bumpers on YouTube or as ads on partner websites and apps. What is PESO? Earned Media. Earned media is publicity.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115