Tony Zambito

MAY 14, 2021

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Who are your personas? What are their issues and needs?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. Whether you made an honest mistake or found yourself a victim of bad luck, we bet you can recount several recruiting horror stories.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

KoMarketing Associates

APRIL 7, 2021

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. The question is, of course, how do you optimize the customer experience? It’s also the metric whose importance increased the most from 2019 to 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Tony Zambito

NOVEMBER 15, 2020

Similarly, buyers can also undergo changes making them almost unrecognizable. The COVID-19 pandemic is changing the face of buyers profoundly. Calling into question for many B2B sales and marketing leaders how well they know their buyers. Redefine Buyer Personas. And make your buyers even more unrecognizable.

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

sagefrog

APRIL 16, 2024

However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. Because buyers will have moved on.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Webbiquity

FEBRUARY 15, 2022

Identifies four signs that the knowledge baton has been dropped between these two legs of the race, and why Marketing needs to be responsible for both. “If If you wish to converse with me, define your terms.” Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably?

Demand Generation Agencies 302

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 302

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. So, how do you do it right?

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Tony Zambito

MAY 24, 2021

Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility. Marketing and sales traditionally believe that the path to building buyer trust is by providing answers. Answers to buyer problems and challenges. And build confidence on the part of buyers. Why Humility?

Ad Building 303

Ad Building Buyer Personas Trust Marketing B2B Sales 303

Zoominfo

MARCH 5, 2021

That’s why it’s essential to understand the reasoning behind all that content. Think of it as the roadmap for your marketing campaigns. You can get started in a few straightforward steps. Start with Your Marketing Content “Why?”. From the outset, it’s important to understand what you want your content to achieve.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Tony Zambito

NOVEMBER 21, 2020

More widespread than at any time. Their goals, challenges, situations, perspectives, and more have changed. From eCommerce proliferating in many consumer markets to digital commerce in complex B2B becoming more acceptable. More Research. This is exactly the time to conduct buyer research. Psychology.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon. But why such a rise in popularity?

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

SmartBug Media

JANUARY 16, 2023

You made it! it’s fair to say you’ve more than earned that pat on the back! Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. Catch up on everything you need to know about inbound marketing. Have more than one target audience?

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Contently

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. But not just any content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content that hits across the customer life cycle creates more influence over buyer decisions. Content that hits across the customer life cycle creates more influence over buyer decisions.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

AUGUST 11, 2020

Have you ever planned something out so that it would make accomplishing an end goal easier? Maybe you make a to-do list of chores for the day or map out specific tasks in order to complete a project? But how do you determine which existing clients are good, and which ones were just too difficult to secure?

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Cintell

DECEMBER 20, 2019

People are watching more video across various platforms. To produce your most engaging content, you must develop an intimate understanding of your audience. And this is why buyer personas are so important. Personas and States of Being. So, you’ve developed buyer personas.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. Yet if it’s so important, why are so many rendered unsuccessful? From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. Personas put a human face to your buyers.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Biznology

FEBRUARY 3, 2021

One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations do. But, do you know what your audiences want to hear? You may think you know what’s in the hearts and heads of the people most important to your success.

Buyer Personas 129

Buyer Personas Customer Surveys Training Differentiation 129

Martech

OCTOBER 13, 2023

Are you getting the results you want? Are you safe using AI-generated content ? Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest? And listening to the most important computer in marketing today — the one between your ears. It depends.

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Focusing on a Buyer Persona.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

Launch Marketing

MARCH 20, 2024

Businesses question if they need marketing, and some think they can achieve results by executing a few marketing components and leaving out the rest. Let’s dive into the benefits of marketing, what it takes for marketing to be effective and how it can deliver your organization more leads and revenue for business growth. Does it work?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Tiecas

FEBRUARY 21, 2024

Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Scoop.it

NOVEMBER 2, 2023

While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Or, in simpler terms, you have to understand your consumer’s behavior. If you disagree, then this article is for you. What motivates them?

Work Management 84

Work Management Marketing Management Buyer Personas Budget Programs 84

SmartBug Media

AUGUST 24, 2022

You’ve heard the phrase; you know you should use them. What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? Like most consumers, you start with an internet search, typing something like "refrigerators" into Google.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. Blog topic discovery should never happen in silos, but it happens all the time.

Planning 111

Planning Stats Creativity Paid Search Agency 111