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DEMAND Community AMA Recap: Sydney Sloan

Metadata

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Our latest AMA was with Sydney Sloan , Executive in Residence at Scale Ventures. For example, when user engagement slows, set up a cadence for how to re-engage.

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Google Reader’s Demise is Irrelevant for Blogs

Convince & Convert

I had to miss a couple weeks while doing a series of speaking engagements in Sydney that I parlayed into a family vacation. Like many/most long-time social media users and bloggers, there was a time when Google Reader was one of the very most important pieces of software I used. Back From Australia. How about you? I disagree entirely.

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How to measure brand awareness

Sprout Social

Are you the go-to choice or do you need to do more to climb the ranks? abercrombie Replying to @sydney? For example, do searches for your brand go up during certain times of the year? The more market share you have, the more influential and authoritative your brand becomes to both current users and potential customers.

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Quality Assurance Testing Is Not Optional

ANNUITAS

Recently, ANNUITAS published a blog post on When Mistakes Happen that focused on how to address mistakes once they occur. Assembling a team to go over your assets and programs with close attention to detail will give you your best chance of eliminating mistakes before going live. Mistakes are going to happen, it is inevitable.

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Is Your SEO Strategy Ready for Voice Search?

The Lead Agency

This includes things like the user’s location, previous searches or patterns of searches. For example, if you are searching for [movies Sydney] from a device in Sydney, Google understands that you’re more likely to be looking for movie times in Sydney, rather than movies about Sydney.

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Marketer of The Month Podcast- EPISODE 106: New Zealand’s Biggest Spammer – Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

Outgrow

Welcome to the Marketer Of The Month blog! And for this month we are going to interview Alex Mackrill, who is the Chief Marketing Officer at Hype and Dexter. Saksham Sharda: So Alex, we’re going to start with a rapid-fire round just to break the ice. Saksham Sharda: Now we can go on to the long-form questions.

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The Funny and Fabulous: 10 Best Video Marketing Examples of 2016

Vidyard

Conductor’s ‘SEO and Content Go to Couple’s Therapy’. Anyone can go on and on about different kinds of mattresses, springs, or sleep technology, but until you see it in action in the context of something you can relate to (like raw eggs), it’s just kinda hard to get. The University of Sydney’s 360 Degree Tour.