ANNUITAS

JANUARY 27, 2015

Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information? Blog B2B Demand Generation Study buyer insight Buyer persona Buyer''s Journey Demand Generation programs sales insights' Get to know their content consumption preferences and patterns.

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

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SEPTEMBER 10, 2014

This is alarming to say the least and while it is great to see 2,500 people at an event like Content Marketing World soaking up information and burning up the Twitter stream at what seems like 250 tweets per minute, there has to be some application of all this learning in our day-to-day worlds. How do we make this happen?

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AUGUST 20, 2014

Follow Mathew on twitter to learn more about marketing automation and insights gained from his role at Salesforce.com. Blog change managment Demand Generation Marketing Automation for dummies Mathew Sweezey Salesforce.com' Want to learn more about change management and Demand Generation Strategy? Download the eBook today.

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

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FEBRUARY 19, 2015

Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Blog B2B innovation leadership marketing events' Unsure what to present? 5) B2B Marketing Events to Watch in 2015.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. In my blog B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization.

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NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.

Lead Ranking 100

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APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. In addition to this kind of approach, Jill is active as a thought leader on Twitter (1,800 followers with a Klout score of 45 and ranking as a specialist) , Focus and other online forums. the sales person). That’s instant credibility!

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Top of Funnel B2B Sales Buy Process 100

ANNUITAS

JULY 28, 2015

Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information? Uncovering these internal barriers to conversion can be a valuable part of conducting buyer persona research. Get to know their content consumption preferences and patterns.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

MARCH 26, 2013

Openview Venture Partners employee blog is first rate. Visit Content Marketing Insitute today and start to follow Joe on Twitter. A: Almost all the marketing automation companies get it…they get it because great content drives their product. I love what Kelly Services is doing. SAS and their editorial model is amazing.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

AUGUST 11, 2015

Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

JUNE 11, 2015

Maybe you’ve got a great social media plan, but are your buyers even using Twitter? To ignore that would be a waste of time. Content marketing, email nurturing, etc., these are all tactics – not strategies. What is the plan for those that choose to engage with your company? Is the outcome the same for each channel?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

ANNUITAS

JANUARY 10, 2011

You can read his blog at [link] or follow him on Twitter at @sgersh. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

FEBRUARY 9, 2012

You can follow Ardath on Twitter at @Ardath421. AG: In a recent blog post you wrote about the relationship between inbound marketing and content marketing. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. How important is one to the other?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

SEPTEMBER 15, 2020

Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). To create the triple threat, you would: Build the outbound paid campaign using the ungated blog post.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

JUNE 1, 2015

To read the Twitter streams and blog comments after this presentation, one would think so. While I do not question the findings that SiriusDecisions presented at their Summit, does this automatically assume that this new piece of research trumps the previous research that was done by others in the field?

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100