Webbiquity

APRIL 26, 2010

Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Adobe Experience Cloud Blog

APRIL 29, 2009

I'm thrilled to welcome Maria Pergolino as another author of the Modern B2B Marketing blog. I first met Maria when her company selected Marketo Lead Management for their marketing automation system, and was immediately impressed with her demand generation expertise. Please join me in welcoming her to the Marketo team!

Marketo 48

Marketo Inbound Marketing Demand Generation Lead Nurturing 48

EMagine B2B Blog

JULY 13, 2010

Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog… Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits.

Online Marketing 40

Online Marketing Tools Marketing Analytics Tools Profiling 40

Adobe Experience Cloud Blog

OCTOBER 14, 2010

Content Rules , How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - by Ann Handley and C.C. Maria Pergolino. 6 Rules for Content Marketing : Blog post. Chapman (Wiley, Nov 2010). Director of Marketing, Marketo.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

MAY 2, 2011

by Maria Pergolino Last week you may have noticed news of the new Facebook Send button. It was a super hot topic on many blogs read by marketers including Mashable and Marketing Pilgrim. And for good reason, as this added functionality brings us a new way to share our content socially. .

Facebook 48

Facebook Email Marketing Paid Search Agency Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2011

by Maria Pergolino Grabbing readers’ attention, making them think and stimulating them to act is the primary goal of content marketing. The man truly was a tag line genius. Let Shakespeare add Poetry to Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Content 48

Content Storytelling Marketo Act-On 48

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Technorati : Register your blog with this site that hosts a collection of writers and blogs for Business, Entertainment and Technology. Should I Open A New Social Channel?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Adobe Experience Cloud Blog

MARCH 1, 2009

Adam Needles is writing about the Top 20 Integrated Marketing Management Platforms at his Propelling Brands blog. David Raab writes about demand generation vendors and most recently about usability on his blog Customer Experience Matrix. Here’s a link to Part 1 and Part 2.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Resources 48

Adobe Experience Cloud Blog

MARCH 14, 2011

by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag. To delineate between social media channels, Google Analytics is, once again, invaluable. Use Bit.ly

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. That gave me enough ideas for a new post, so here it is.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Maria Pergolino , Sr. Maria Pergolino, Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

NOVEMBER 1, 2010

by defineaproblem on The First Location Based Storytelling Brands 50% More Popular than Celebrities in Social Media via Marketing & Strategy Innovation Blog [link] 6 hours 54 min ago Mavericks via Marketing & Strategy Innovation Blog - There was an Economist piece on Innovation a while. I was just wondering what.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

SEPTEMBER 15, 2010

Want to show the world how social you are with a cool widget on your website or blog? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Social Mention. ** 5 stars. monitter.

Social Media 100

Social Media Budget Programs Tools Media 100