Ambal's Amusings

MAY 10, 2010

How will demand generation evolve? " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. Modern B2B Marketing Blog. Related Blog Posts.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

PathFactory

OCTOBER 9, 2019

And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists. Avoid duplication and holes in your content mix.

Tagging 64

Tagging Top of Funnel Work Management Content 64

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Responses are still coming in but I thought I'd at least post some preliminary results to whet your appetite. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Pricing starts at $599 per month.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 24, 2009

Summary: let's not forget that most companies are still not even doing simple demand generation. The next step, which has barely begun, is for demand generation vendors to deliver solutions that support the new role. And, my car hit a deer. I hit a deer last Thursday while driving to Boston for the Sales 2.0 conference.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

JANUARY 8, 2009

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MAY 5, 2009

Summary: My survey of demand generation deployments found that some companies deploy many features immediately, while others take two or three months to reach the same stage. The analysis in my earlier blog posts looked at average deployment rates by feature, without relating those to particular companies.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Thinkers360

FEBRUARY 9, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Tal Edgars M.Inst.D, Tal Edgars M.Inst.D, Tal Edgars M.Inst.D,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Tags: software usability measurement demand generation marketing automation lead management software selection. 12 11 simple 8 10 10 10 12 8.5 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Martech

DECEMBER 13, 2023

The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content. The AI Meta Tag Generator works in tandem with the Semrush keyword research integration and helps to ensure that blogs and other pages have well-structured keyword-optimized meta tags.

CMS Development 107

CMS Development SEO Trends API 107

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

OCTOBER 31, 2012

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. •

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Pam Didner

SEPTEMBER 13, 2022

The best way to quantify content ROI is through demand generation and sales. Take a look at this blog post in a Google Doc. But when you dress up the blog post with images and add an SEO-centric (Search Engines Optimization) title and additional relevant links, the blog post becomes much more relevant and valuable.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

FunnelEnvy

SEPTEMBER 29, 2021

Let’s assume that you’re targeting B2B companies and you built out your account list. And if you have a heavy ABM strategy, those accounts probably represent the vast majority of your potential revenue. Transcript. So how do you go about converting that opportunity into conversations and qualified pipeline?

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

LeadSloth

JANUARY 14, 2010

On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Demand Generation Best Practices. Demand Generation Metrics 101. Feel free to provide some feedback in the comments on this blog, or on the Genius.com blog.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

Heinz Marketing

OCTOBER 20, 2022

For years, B2B organizations have focused on developing content to support their demand generation efforts. The company blog and any other content pages. General thoughts. How they are tagging their content on the website or topics within the assets. Content examples. A few different asset types or funnel stages.

Analysis 120

Analysis Top of Funnel Content Demand Generation Agencies 120

Only B2B

JANUARY 12, 2022

According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. While content syndication implies that more than one edition of your blog will circulate on the web, this should not be a concern if you focus on your SEO. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. We have recently created an updated version of the Secret Sauce to Demand Generation. It discusses how Marketo leverages its own Sales 2.0

Demand Generation 48

Demand Generation Demand Generation Lead Nurturing 48

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

SEPTEMBER 28, 2009

If your blog post showed up in a Google listing, would someone click on it? Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation. Forget nuance.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

Inbox Insight

MARCH 20, 2023

The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12) How is AI changing B2B demand generation? (00:22) Who is your brand trying to target, and who could you bring into the fold?

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Salesforce Marketing Cloud

JUNE 9, 2022

Demand Generation —Understand your buyers and target audiences to reach them with personalized offers. See how real-time data and account-based marketing drive demand. And to make sure finding content designed just for marketers is easier than ever, use the Salesforce Marketer role tag on Trailhead.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

LeadSloth

APRIL 24, 2009

A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! But regardless of the terminology, these are the blogs that I enjoy most :- ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn’s Stories offer the same features you’ve come to expect like tagging, replying, stickers, text, and more: . Stories are great for demand generation and hype. Whether you’re posting an in-depth expert blog or off-the-cuff LinkedIn Story, strategy is key. Each Story displays for 24 hours before vanishing.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. I noticed you use Twitter frequently and have an active blog. What are three tips that any marketer can use to increase their social media or blogging?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Brightedge

NOVEMBER 19, 2021

Respondents include people across a diverse range of marketing disciplines from SEO to demand generation, digital marketing, content development, IT and executive management, and across multiple industries including e-commerce, retail, software, manufacturing and finance. How much is title tag rewriting impacting your business?

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

LeadSloth

JUNE 11, 2009

Parker Trewin at Genius just posted an interview with me on the Genius blog. Tags: Demand Generation. It gives some background on the name ‘LeadSloth’ and my plans for the future. We also discuss some trends in the Marketing Automation space.

Marketing Automation 100

Marketing Automation Automation Planning Demand Generation 100

The Mx Group

NOVEMBER 17, 2017

Account-Based Marketing. Demand Gen and Lead Management. During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. How can Sales identify and tag appropriately in a CRM? How do we decide which to target? Brand Strategy.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. But, is it possible without a well-thought-of demand generation strategy ? It won’t be possible without driving demand in the first place. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Adobe Experience Cloud Blog

JANUARY 27, 2009

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

KoMarketing Associates

MARCH 5, 2019

28% of respondents said they receive a 20 percent of greater increase in sales opportunities from nurtured leads by Demand Generation. Bonus Point: Tag Everything and Re-market in other Platforms. As an example, let’s say you are looking to target marketing directors in the technology industry.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Excelsior Research

JUNE 28, 2021

DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Any videos, blogs, movies, games that the user consumes comes under content creation. Types of content Blogs: They are web journal focused on creating relevant content for customers. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52