Desperate and Fearful: Need Pipeline – Want Sales Lead Generation
ViewPoint
APRIL 14, 2017
Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. The need for sales pressures the CMO to deliver leads fast.
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