Remove sales

ViewPoint

article thumbnail

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

ViewPoint

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. The need for sales pressures the CMO to deliver leads fast.

article thumbnail

7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. In his book New Sales. Sales measures itself on revenue generated (and sometimes margin). Nuture leads until they’re ready to turn over to sales. Simplified. Stay tuned.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

That is why you frequently hear sales say: “the leads suck.”. Many marketing organizations (and some sales lead generation companies as well) do what I call “one-and-done “marketing. They buy a list, market to it, send the leads to sales and then start over again three-to-six months later. Long term, things get even worse.

article thumbnail

If You Don’t Have a Sales Lead Management Process You’ll Fail

ViewPoint

James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. JO: So, the first thing [you've] got to [do is] define what a sales lead is. Following are highlights of the interview.

article thumbnail

Is it better to in-source or outsource sales lead generation?

ViewPoint

This is the second of a 2-part series that borrows Miller Lite’s super successful Tastes Great, Less Filling campaign theme to make a point about sales lead generation. Best practices that make it possible for each member of our team of seasoned sales prospecting associates to make an average of 80 dials a day.

article thumbnail

B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. I want to clarify to those reading this blog that I am not apologizing for the purpose of my call. The PointClear team would like to hear from you about your sales lead generation best practices.

article thumbnail

Sales Lead Management Leads to a Lower Cost of Sales

ViewPoint

“Cost of sales is determined by a lot of things,” Jake said, “But lead management isn’t one of them.” And with that the sales manager slapped the table with his hand to emphasize his words. Follow-up is the responsibility of the sales reps and as reported in the CRM system it was only 15%.