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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

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Rethinking Marketing Search and Promotion with Pinterest

Top Rank Marketing

Over 450 million active users is no small number. Male users increased 40% year-over-year. These are just a few statistics to get you to start considering this channel for your social media content calendar. Many consider it to be a search engine instead of a social media channel. Why Pinterest?

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How To Use Twitter For Successful Business Marketing?

SocialPilot

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The only Twitter management tool you’ll ever need.

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The Best Tactics for Using Paid Social Media for Travel Advertising Success

Digilant

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

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Move Over Google, There’s a New Search Engine in Town

Digilant

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to say, ‘Google it.’ Now touting over 150 million monthly active users in the US , experts have recently noticed a pattern that shifts the platform’s primary use.

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