Marketing Insider Group

JUNE 24, 2010

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Summit Augmented Reality For B2B Marketing in 2011? Provide mobile view versions for all emails.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Be sure to check out these tips for creating a successful Social Media marketing campaign. Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Tips for Creating a Successful Social Media Campaign These tips will help guide you through the pre-launch, launch and maintenance phases of your social media campaign. 10 Common Social Media Mistakes to Avoid Learn from these missteps so that you can avoid making one of the top 10 common social media mistakes.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 21, 2010

Organize your keywords, ads and content/landing pages based on the various buying stages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison).

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 7, 2010

They can’t fully blame their organizations as they also did not report using social in the sales process themselves. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? In their research with 1,000 sales executives in the U.S., Related Posts: What Is The Future Of The Social Media Role?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

OCTOBER 5, 2010

This also brings marketers into the dicussion around real value created for the organization. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. And then there are truly strategic plans that will move our organizations forward. First is “ Marketing Can Do Better &# by Umair Haque. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. It serves as the basis for your sales and marketing strategy.&#

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Share your thoughts, post a comment.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet? “This seems hard,&# you say, “why bother?&# Welcome to Social Media ROI.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 28, 2010

Total unweighted pipeline divided by total marketing spend is a good measure because it allows you to analyze a wider set of marketing activities then if you just looked at closed sales. The point here is to pick a metric that is right for you and your organization. Share your thoughts, post a comment.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? You are my first comment.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? You are my first comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 7, 2010

To empower attendees to learn practical ways to get their organizations on board. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? This point needs to be made clear to the business leaders at all layers across the organization. Glad to have discovered your blog.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Directive Agency

APRIL 19, 2017

This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. If you’re familiar with the 80-20 rule of content marketing, you know that the real work doesn’t start until after you’re done writing. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Appointment setting is one tactic some organizations have used to solve this problem is appointment setting. Thanks again.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

WebMarketCentral

SEPTEMBER 3, 2009

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Many people add their company website and/or blog. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Tags: Web 2.0

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Mom laws: use your manners and common sense.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

NOVEMBER 18, 2010

I wanted to stop at 11, but there’s more) From the fading influence of newspapers for world news to newsletters for company news, traditional communication including email will have a tough time competing with the amazing rise of mobile devices usage for web surfing, texting and micro-blogging for consumer attention.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Next the question becomes- how do we do it ? And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Next the question becomes- how do we do it ? And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100