Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

FEBRUARY 10, 2016

“I don’t have time to build my LinkedIn profile. I want to be a thought leader, but I don’t have time for blogging.”. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. Sound familiar?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Even though there are tools that make it possible to post the same message across multiple social networks simultaneously, I urge you not to use them in that manner. Each social network has a different culture and style.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

AUGUST 20, 2013

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JUNE 26, 2014

The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.”

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. Other research studies over more general populations have indicated that small businesses still lag far behind large enterprises in their adoption of social media tools.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Conversation Equation.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50