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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The conclusion I have seen more than a few journalists take with the most recent Google update is that social media has taken the place of SEO link building. Search Evolves—and So Do Search Engine Marketing Strategies. That is why SEO has evolved into search engine marketing.

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How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We are focused on the link when we should be focused on the user.

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8 Questions B2B SEO’s Should Ask In Buyer Persona Development

KoMarketing Associates

A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with traditional B2B marketing initiatives. Eight SEO-Related Buyer Persona Questions.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. The Digital Marketing group is also a space to share pieces of content (i.e., Search Engine Marketing Blog'

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e.,

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”. What Is Search Engine Optimization / SEO. By : Lee LeFever with CommonCraft & Search Engine Land. Year : 2010.

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Making SEO Fun in a “Boring” B2B World

KoMarketing Associates

In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” ” And, during my SMX Advanced presentation in May, I noted that, even if you have a boring product, you can still make marketing and link building fun. Example 2: Herman Miller. Takeaway *.

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