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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The conclusion I have seen more than a few journalists take with the most recent Google update is that social media has taken the place of SEO link building. Search Evolves—and So Do Search Engine Marketing Strategies. That is why SEO has evolved into search engine marketing.

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How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We are focused on the link when we should be focused on the user.

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8 Questions B2B SEO’s Should Ask In Buyer Persona Development

KoMarketing Associates

A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with traditional B2B marketing initiatives. Eight SEO-Related Buyer Persona Questions.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. The Digital Marketing group is also a space to share pieces of content (i.e., Search Engine Marketing Blog'

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

In fact, Unbounce writes that controversial content can stir up a debate that readers feel strongly about (strongly enough to leave their opinion in a blog’s comments section and/or share the piece via social media). For B2B marketers, this doesn’t mean targeting hot-button issues (i.e., Solid list of ideas and how to’s.

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

By : Lee LeFever with CommonCraft & Search Engine Land. Key Takeaways from Video: An Explanation of Search Engine Optimization. Factors that Matter to Search Engines. This one has kind of a fun visual and is (in my opinion) very easy to digest. An Introduction to Link Building.

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Making SEO Fun in a “Boring” B2B World

KoMarketing Associates

In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” ” And, during my SMX Advanced presentation in May, I noted that, even if you have a boring product, you can still make marketing and link building fun. Something to Talk About.

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