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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

The Writing Purist For every AI maximalist, though, there are probably many more “writing purists,” people intent on preserving the integrity of “human” writing. Humans can’t read the entirety of Wikipedia. One that uses the relative strengths of one to offset the weaknesses of the other. Humans can’t produce en masse.

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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

The answer to these problems spans way beyond the number of blog posts being pushed out each week; the real problem lies in the way that most content strategies are being developed. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2%

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10 Common Sales Job Interview Questions and How to Answer Them

Hubspot

Sales job candidates should be intentional about the perception they create with hiring managers -- and that's not always easy to do. Start by reading the organization's website and the Wikipedia entry if applicable, then search the company name on Google to read what others are saying about them. Do you feel ready?

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What Is a CDN? [FAQs]

Hubspot

Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". If you are using a different CMS or blog, ask the provider if you have a CDN. Inbound Marketing'

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What Is Social Selling? Everything Your Company Needs to Know

EveryoneSocial

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. Sharing the company’s latest blog post on Twitter, LinkedIn, Facebook and Google+. Retweeting a client.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

A few years ago, a search for “pizza” would result in a predictable mixture of restaurant websites, directories, review sites like YELP, and blog posts about the top pizza places in Boston. Local SERP: Local SERPs appear any time your search intent implicitly relates to location. Image results and news results are other examples.

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