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Too many discussions in B2B marketing begin with: “You’re doing it wrong”

Sword and the Script | B2B

Yet there’s another pressure that’s pervasive across marketing. It serves as the hinge in this post: the tendency for the new marketing person, after getting the job, to say: “ My predecessor was a hot mess.” It’s become a pervasive premise of many debates in B2B marketing. Different paths to the same goal.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. What is B2B Sales Experience?

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How to Drive Revenue: Takeaways from High-Growth B2B Marketers

Anteriad

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. So, what did these successful marketers do differently? With a managed service, you get full-service support from an intent data provider.

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High Growth Study 2022 – Marketing Best Practices for Government Contracting Firms

Hinge Marketing

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. These insights come from the Hinge Research Institute ’s annual High Growth Study. We call these firms the “High Growth Firms.”.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. It’s an interesting question. What the Data Says.

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What is Demand Marketing?

ANNUITAS

Here is a modern, functional definition for Demand Marketing: Demand Marketing is the discipline through which companies 1) orchestrate customer engagement and 2) provide lift to pipelines. Managing go-to-market processes, technology systems and data. What did Demand Marketing ‘used to’ mean?

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