Too many discussions in B2B marketing begin with: “You’re doing it wrong”
Sword and the Script | B2B
JUNE 25, 2024
Yet there’s another pressure that’s pervasive across marketing. It serves as the hinge in this post: the tendency for the new marketing person, after getting the job, to say: “ My predecessor was a hot mess.” It’s become a pervasive premise of many debates in B2B marketing. Different paths to the same goal.
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