Blog Gartner Marketo Thought Leadership 
Adobe Experience Cloud Blog
MARCH 7, 2017
As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts. Though, this year, that isn’t the case at all.
Adobe Experience Cloud Blog
MAY 4, 2017
But it’s also a natural part of the evolution of many technological and technical advances, as best illustrated by the Gartner Hype Cycle. Of course, you could avoid the whole Gartner roller coaster by simply shoring up your company’s data before or together with its implementation of AI.
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Adobe Experience Cloud Blog
DECEMBER 20, 2017
Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities?
Adobe Experience Cloud Blog
JULY 31, 2019
And , a recent survey from Gartner revealed 81% of respondents said they expect to be competing mostly or completely on the basis of customer experience in less than two years. The post 5 Ways SaaS Providers Can Prevent Customer Churn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Adobe Experience Cloud Blog
MARCH 26, 2020
According to Gartner , Gen Z is “ready to spend” with an estimated $143.2 The post Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. A full 95 percent have access to a smartphone (Pew). billion in buying power.
Adobe Experience Cloud Blog
DECEMBER 14, 2018
In fact, research firm Gartner calls this the “trough of disillusionment” as part of their Hype Cycle model. Marketo Content AI uses machine learning to deliver engaging content based on past buyer behavior. But with all the hype surrounding AI, there are bound to be disappointments. In the end, isn’t that what it’s all about?
Adobe Experience Cloud Blog
AUGUST 16, 2018
By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. Only 1/3 of CMOs say ROI of total marketing spend is a key performance indicator, reports Gartner. Email matters more today than ever before. Can you prove they achieved a return on investment? Conclusion.
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