KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events. There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Sharpspring

OCTOBER 9, 2019

As you look at your overall marketing strategy, it shouldn’t come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. Paid Social Media Has a Low Cost of Entry.

Paid Social Agency 55

Paid Social Agency Social Media Media High Quality Lead 55

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. Fast forward a few months, and I was more convinced than ever that LinkedIn wasn’t the answer.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. If you sell to other businesses, advertise online through Facebook and LinkedIn.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

APRIL 12, 2021

What paid channels do they use? The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Today, video means a lot more than that. Platform Specific Specs.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

illumin

SEPTEMBER 25, 2023

That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

The Marketing Blender

MARCH 15, 2021

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Social Media Marketing Foundations (LinkedIn Learning). This social media training course covers every corner of social strategy—from choosing channels to managing communities. Paid social media marketing training and resources.

Social Media 118

Social Media Training Course Resources 118

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy. Content is an essential pillar of any lead generation strategy. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. The importance of social media engagement. Far from it.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. What Are Our Editorial Guidelines?

Paid Content 141

Paid Content Social Media Media B2B 141

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Ahrefs and HotJar follow a similar framework to prioritize their blog content. If you’re just starting out, I recommend hiring a video agency. That’s right, math.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Blogs are an excellent way to attract visitors to your website and brand, and you can customize them to any stage in the buyer’s journey. Email is another popular marketing strategy for tech companies.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), This is the ninth post in our new content series, No Fluffs Given.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Launch Marketing

SEPTEMBER 30, 2020

Crisis communication comes into play any time your company may need to adjust their messaging due to unforeseen circumstances. While we never want to think our company could go through an unexpected crisis, it is good to be prepared if need be. Use social listening to know what matters most. Posting Strategy. Organic Posting.

Social Media 74

Social Media Paid Social Agency Media Marketing & Strategy 74

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? Here is the video abo ve in blog format. Constantly, I see companies who come to us say: Company: “ Look, yeah, we’ve been trying to do this stuff. ” Company: “No, no, no. Let’s dive in! Don’t miss a video! Subscribe on YouTube!

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? Consider making customer support a mandatory part of your onboarding process. How focused is the content on your blog/YouTube channel… and should you split our different types to focus growth? Nope, or the Facebook Pixel.”,

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

SmartBug Media

NOVEMBER 11, 2019

Leverage Paid Social. Regularly post blogs, news, and tips regarding your industry. Leverage Paid Social. Social media can be a powerful channel for lead generation. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). Here is a free digital audit template to get you started.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. Check out our blog on how to create lead nurturing emails that convert.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Content Marketing Institute

JANUARY 25, 2019

If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. This approach has resulted in a 16% increase in blog traffic month over month. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. A blog article is good. Which topic?

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Excelsior Research

APRIL 22, 2022

Content marketing is defined as the process of marketing which consists of the creation and broadcasting of any type of element (blogs, articles ,short prompts videos etc.) Paid social advertising : . Paid social media advertising is defined as a cost effective way to boost up one’s business. Share on facebook.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. General social media statements to verify or debunk. Organic content speaks to your current audience, while paid media speaks to potentially new fans.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. How will Facebook’s new algorithm impact your B2B business?

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

SmartBug Media

OCTOBER 30, 2020

Share big announcements such as speakers, partners, networking opportunities, and so forth via your company social channels. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz. Paid Social Media. In doing so, you will increase your potential attendee reach.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105