Convince & Convert

FEBRUARY 10, 2010

Several blog posts have foolishly been written about social media “killing&# email. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# If we knew that our audience was not only using Facebook, but was regularly uploading photos for example, that would help direct strategy.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Hubspot

AUGUST 13, 2014

The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. Native Newsletters. Syndication.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly. That is pretty much the mantra of B2B content marketing. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Their blog generates six figures in traffic value every month and they get over 40,000 visitors to the site monthly. SocialPilot Which type of content gets the most engagement on Facebook?

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Choosing the best formats for your audience (blog posts, infographics, emails, social media posts, etc.). Is your blog vague and scattered? You want to rank higher for Facebook Ad-related keywords.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Brandpoint

MARCH 26, 2021

I’m sure, through this process, you were diligent about distributing the content through your company’s website, email marketing efforts, latest monthly newsletter, the 5-10 branded social channels you prioritize and through all the other channels that come through sharing the pieces with your sales team. And the rest: Wait a minute.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Sprout Social

APRIL 6, 2021

LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. Let’s say we’re doing this interview, and it’s going to be published on a blog. Let me give you an example.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. For example, if your goal is to generate leads, you’ll want to favor the channels where your audience is most likely to be in a buying mood, such as LinkedIn and Twitter.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Outgrow

FEBRUARY 22, 2022

This blog will help you understand the type of content you can distribute, the channels you can go for, the tools required, and finally, how to build your content distribution strategy. . In fact, you can also consider repurposing your blogs into an ebook ! Blogs are an obvious example of an in-house content distribution channel.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 40

Social Media Paid Content Tools Media 40

Content Standard

AUGUST 26, 2015

No longer were content marketers writing blog posts day-in and day-out—they had to factor in distribution, measurement, and much more. However, it will do something none of them currently do—connect brands directly with publishers at scale for full-fledged sponsored editorial content publishing on blogs and premium publications.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. First, you can get your lead to sign up for your newsletter or download gated content. On top of that, you can also trawl their company’s website, and look at your lead’s LinkedIn page as well.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 Leads can be generated through a variety of sources, including organic visits from search engines and referral websites to social media traffic, email campaigns, newsletters and more. pieces of content before making a purchase decision. Paid Traffic Acquisition.

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. First, you can get your lead to sign up for your newsletter or download gated content. On top of that, you can also trawl their company’s website, and look at your lead’s LinkedIn page as well.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88

Martech Advisor

OCTOBER 14, 2019

When a customer interacts with your product, opens a newsletter, reads a feature-update blog on your site, interacts with service team and so on - the impact of these interactions are not siloed into team-specific perceptions, rather they all come together to form the holistic brand image. nillion in 2021.

Work Management 92

Work Management Marketing Management Design Examples 92

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. 1) Citation: YOH Blog. (2)

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. 1) Citation: YOH Blog. (2)

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52