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75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. report by Forrester makes that clear. Below, we’ve brainstormed 75 email newsletter content topics you can use ASAP.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.  A great way to accomplish this, is on LinkedIn.”

How to Promote Your Content Using Paid, Earned & Owned Media


The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. Native Newsletters. To read more content like this, subscribe to Insiders. Email.

25 Experts Share Top 3 Content Marketing Trends for 2017


More niche content – with the escalating arms race, and the massive volumes of content being created on a daily basis (2+ million blog posts per day), it’s getting more and more expensive and time-consuming to create content. Blogs that are too long, have too many pop-ups that obscure the main text, or do not have enough pictures and images to intrigue the reader, will not get read.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Once your event is created, invite your connections to attend.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” mail or electronic newsletters – 41%. Blogs – 24%.

5 B2B Marketing Tips for Using Press Releases

Modern B2B Marketing

2010 study by Forrester research found that online viewing now equals that of TV viewing. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. However, the quickly expanding net also provides challenges. The average U.S. consumer spends 13 hours a week on both.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Share your thoughts by leaving a comment.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Zillions of blog posts. Today, whenever we produce a new piece… Read more… Doug Kessler | February 18th, 2009 | no comments 17 Strategies to Killer Ads I stumbled across a great blog today that attempted to categorise advertising strategies. The latest edition of our semi-regular newsletter update is now available. Come and get it! Come and get it! World&#. 

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

You can read his entire blog post here. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. The trick is to learn how to use all its power. of Tiecas, Inc.

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Does 'Being Findable' mean 'Being Everywhere'?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. Make a list of referrers to your website (and blog) and check them out. 3. Blog The Point Twitter HJSewell. Howard Sewell’s blog, The Point.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Books.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Post it to their own blog or sites. Talk about it on Twitter, FB or LinkedIn. Blog posts. Newsletters.

5 P's of B2B Social Media Marketing | - B2B Social.


Usually companies require a disclaimer for employees—even former employees—who blog for personal use.) 6.  More on B2B budget trends from former Forrester Research analyst, Laura Ramos. Will you follow the same naming convention on other social sites, your blog etc.?  The eight elements, summarized below, are found in many B2B social media policies. 1. Be prepared to sacrifice. 

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. blogs. Blogging varied by industry type. an email newsletter).