Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. I have added a few though.

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SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. Both our sales and marketing teams live and breathe this ideology. But finding leads that are truly sales-ready is actually very simple, and it doesn’t require additional marketing campaigns, new content, or complex tools.

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Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

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PR Marketing Automation Services Blogger Eloqua 100

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Conversica

OCTOBER 9, 2018

How can you optimize your email marketing strategy to compel your audience to engage with your team at the right time and proceed along the path toward conversion? The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Segmentation. Behavioral triggers.

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Conversion Rate Email Marketing Marketing Management Marketing AI 59

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

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Ledger Bennett

JULY 11, 2018

Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. Once you have implemented these tips you’ll soon be seeing a decrease in your CPA, CPC and total spend!

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The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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Ledger Bennett

APRIL 1, 2020

Hopefully that’s given you some food for thought, but it’s just the tip of the iceberg. Other blogs that may interest you. Other blogs that may interest you. Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out.

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Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Hopefully that’s given you some food for thought, but it’s just the tip of the iceberg. Other blogs that may interest you. Other blogs that may interest you. Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Russell Sparkman.

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Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Heinz Marketing

AUGUST 30, 2018

This week I’m excited to feature Paul Teshima , one of the most influential people in B2B marketing technology. A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua.

Work Management 45

Work Management Eloqua Forecasting Marketing Automation Services 45

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Ardath Albee.

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Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods.

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Buy Process B2B Thought Leadership Eloqua 100

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. I say I’m a sales professional trapped in a marketer’s body. I definitely saw it as a research tool.

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Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

OCTOBER 16, 2015

This week I want to talk a bit about how you can score your leads with video marketing data. First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well.

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ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Whatever happened to the Eloqua Experience?

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Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Jay: Do you believe some sort of content marketing software is becoming required to do this well?

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DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Consumers have a plethora of tools (and now plenty of subscription options ) to pick and choose when, where and how they will engage with brands. Step 2: Choose Your Capture & Storage Tools.

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Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Hinge Marketing

AUGUST 15, 2014

If that’s a blog post, they should see the blog post. Marketing automation. Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. Generally, this software integrates with your CRM and expands on its capabilities.

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Work Management Email Marketing Marketing Management Campaigns 48

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. And what’s up with blog posts (side bar) in this email? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. So I decided to create one and share with you.

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Marketing Budget Creation Design Email Marketing Planning 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

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Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Try out some of these tips to generate leads with your next video and see how you do!

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Brian Halligan, Dharmesh Shah.

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Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. It’s about consistency, not frequency.

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Top of Funnel Account Based Marketing ABM Lead Ranking 48

DealSignal

MAY 31, 2023

Third-party intent data, particularly from an aggregator, will give you the most comprehensive view of who’s in the market to buy your product or service. It involves identifying and capturing potential customers who have shown interest in the product or service. Overcome that challenge with filtered data.

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Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

TrustRadius Marketing

OCTOBER 18, 2019

Need help writing a marketing automation software requirements document? This free marketing automation platform scorecard template can help you compare products so you can make the right decision for your marketing team. Common Marketing Automation Requirements for Businesses.

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Marketing Automation Services Marketing Automation Marketing Management Automation 40

ClearVoice

AUGUST 26, 2019

If you read our article about tactile marketing , then you might be curious to learn which tools are available on the market to make tactile marketing as well as account-based marketing initiatives easier to implement, manage and track performance. How difficult is it to use this platform? Click To Tweet.

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Work Management Marketing Management Account Based Marketing ABM 13

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. Its data unification and access features clearly qualify it as a Customer Data Platform.

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Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. This means that user data is always up-to-date!

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Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox. Bookmark the permalink.

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Demand Generation Agencies Paid Search Agency RSS Paper 40

Litmus

SEPTEMBER 7, 2021

You need to bring code from your email creation tool to your email testing tool, make changes, and remember to update those changes in real-time so all stakeholders have access to the most up-to-date version. 2 This manual process of switching back and forth between tools for every email build really limits efficiency.

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Eloqua Enterprise Management Marketing Automation Services Efficiency 71

Heinz Marketing

MAY 7, 2018

When you miss it, you can always find the transcript and recording here on our blog, every Monday morning. This episode: Marketing Operations Exposed! The good, bad & ugly with Mike Braund from Tableau Software. Current focus: Marketing data story from impression to closed deals. So it should be a nice day.

Top of Funnel 49

Top of Funnel Work Management Marketing Management Lead Ranking 49

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

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Marketing Automation Services Enterprise Management Work Management Marketing Automation 100