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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. Because Engage has years of experience in helping salespeople connect in real-time with web-based customers, we realized we had all the tools and know-how to build it. Here is Lief’s story.

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Three Keys to Success in Sales: A BDR Perspective

InsightSquared

A robust sales tech stack–in the sense that it’s built to enable efficiencies across the team. Take away the intangibles of the job, and you’re left with whatever tools you’re using on a daily basis. I think it goes without saying, but we’re also heavy users of our own tool, InsightSquared. Goal Setting. Remember that.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. If you are on LinkedIn watching live, you could be part of this show.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time.

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My online influencer research and engagement process

Biznology

So, maybe none of the below tools were made for me, do I hack/roll my own. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Conversation Equation.